Digital Marketing Specialist – 100% Remote Working – Global Online Fitness Education Group

Role Overview

Are you a results-driven digital marketing professional with a passion for performance marketing, quality lead generation, and data-driven strategy? We’re seeking a hands-on, execution-focused Digital Marketing Specialist who thrives in a fast-paced environment and is ready to roll up their sleeves to drive customer acquisition, engagement, and revenue growth.

With a strong focus on scalability and ROI, you’ll leverage data-driven insights to refine strategies while also bringing fresh, creative ideas to the table that set us apart in the competitive fitness and education landscape. Success in this role requires grit, agility, and a sharp analytical mindset, balancing technical expertise with creative innovation.

Reporting into the Head of Marketing, this is a role for a proactive marketer with a proven track record of executing and optimising performance marketing campaigns, improving SEO rankings, managing conversion funnels, and driving high-quality lead generation. If you’re passionate about growth marketing, analytics, and CRO, we want to hear from you!

About Clean Health Group

Founded in 2008, Clean Health has been regarded as a market leader in fitness education worldwide for the past 17 years. In 2023, Clean Health Group was formed through the strategic acquisitions of Vast Fitness Academy, the Australian Institute of Fitness, and the Nutritional Coaching Institute (NCI) in North America.

Today, we have educated over 350,000 fitness professionals in 85+ countries and offer an extensive catalogue of over 200 premium online courses. As we continue to scale, we’re searching for a Digital Marketing Specialist to join our high-performing marketing team and drive measurable business results.

What You Will Do

Performance Marketing & Analytics

• Manage and optimise Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid media campaigns alongside external agencies to drive ROI and lead generation.
• Track, analyse, and report on key performance metrics, including conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Implement A/B testing, conversion rate optimisation (CRO), and performance tracking to maximise campaign effectiveness.
• Leverage data-driven insights to refine audience targeting, bidding strategies, and ad creatives.

Lead Generation & Digital Strategy

• Develop and execute data-driven digital marketing strategies that drive brand reach, customer acquisition, and sales growth.
• Conduct market research and competitor analysis to refine digital marketing strategies and identify new growth opportunities.
• Leverage emerging digital trends and AI-driven marketing automation to improve campaign performance and engagement.

Website & UX Optimisation

• Optimise landing pages, website performance, and conversion funnels to enhance customer journey and conversion rates.
• Collaborate with web developers and designers to ensure best practices in UX, CRO, and SEO.
• Use heat mapping, A/B testing, and user behaviour analysis to refine digital experiences.

Content & Campaign Management

• Work closely with the content team to develop engaging, high-converting digital content.
• Manage email marketing automation, audience segmentation, and lead nurturing campaigns to improve engagement and lifetime value.
• Support product launches, promotions, and brand awareness campaigns through paid and organic channels.

Social Media & Community Engagement

• Develop and execute social media marketing strategies to enhance brand engagement, awareness, and lead generation.
• Work with the creative team to produce visually compelling, high-impact content for multiple platforms.
• Monitor social media analytics and adjust strategies alongside our social and community specialists based on data insights.

Key Performance Indicators (KPIs)

• ROAS: Maintain an average 4.0+ Return on Ad Spend.
• Lead Generation: Increase qualified leads by 25% YoY.
• Website Traffic Growth: Increase organic & paid traffic by 20% YoY.
• Conversion Rate Optimisation: Improve landing page conversions by 10% per quarter.
• SEO Rankings: Achieve top 3 rankings for 10 priority keywords in 12 months.
• Email Engagement: Achieve an open rate of 35%+ and a CTR of 5%+.

Who You Are

Essential Skills & Experience

• 3+ years of experience in digital marketing, performance marketing, or a related field.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and SEO best practices.
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, and performance tracking tools.
• Hands-on experience with email marketing automation and CRM platforms (HubSpot, ActiveCampaign, Klaviyo, etc.).
• Ability to execute integrated marketing campaigns that drive measurable results.
• Familiarity with landing page builders, web technologies, and basic HTML/CSS.
• Passion for digital innovation, growth marketing, and performance optimisation.

Nice to Have

• Experience in the fitness, health, or education industry.
• Familiarity with AI-driven marketing automation and advanced growth hacking techniques.
• Strong background in content marketing, creative storytelling, and social media engagement.

Why Join Clean Health Group?

High-Impact Role: Work in a data-driven, high-growth company that values performance marketing.

Career Progression: Strong pathway to Senior Digital Marketing Specialist or Digital Marketing Manager roles.

Flexibility: 100% remote-first culture with the ability to work with a global team.

Professional Growth: Access to training, mentorship, and learning opportunities.

Innovative Team: Collaborate with industry leaders and cutting-edge marketing experts.

Ready to make your mark on the fitness education world?

Apply now through Seek or get in touch for a confidential discussion.

Let’s change the world together,

Team Clean Health

www.cleanhealthgroup.com

Please note that we do not wish to receive unsolicited communication from recruitment agencies with regard to this vacancy.