National Marketing Manager – QSR / Retail Brand

· $180k + super + bonus | Hybrid working (Thursdays WFH)

· Strategic leadership role | Fast-paced & innovative brand environment

· Sydney CBD Location

We’re seeking a strategic, commercially minded National Marketing Manager to lead the marketing function for a growing quick-service retail brand. This role offers the opportunity to shape the national marketing strategy, lead a creative team, and deliver campaigns that drive growth, engagement, and brand love across Australia.

About the Role

Reporting directly to the Managing Director, you’ll take full ownership of the brand’s marketing direction — from strategy through to execution. You’ll oversee brand management, campaign development, product marketing, CRM, creative, and digital, ensuring a consistent and impactful national presence.

Key responsibilities include:

Developing and executing the national marketing calendar and integrated campaign strategy.

Building and protecting brand equity while driving customer acquisition and retention.

Ensuring all marketing activity is data-driven and commercially aligned.

Managing budgets and reporting on marketing ROI and performance metrics.

Leading and mentoring a talented marketing team.

Partnering with internal stakeholders and agencies to bring strategic ideas to life.

About You

You’re a seasoned marketing professional with a strong strategic mindset and a passion for brand building in fast-paced, consumer-driven industries. You understand how to translate insight into action — combining creativity with commercial acumen.

You’ll bring:

8+ years’ experience in marketing leadership, ideally within QSR, FMCG, or multi-site retail.

Proven experience developing and executing brand and campaign strategies.

Strong commercial acumen and P&L management experience.

Expertise in CRM, digital, and integrated marketing campaigns.

Excellent communication and stakeholder management skills.

A proactive, hands-on leadership style that thrives in dynamic environments.

Why You’ll Love It

This is a chance to lead marketing for a well-known, fast-growing brand that values innovation, creativity, and collaboration. You’ll have the autonomy to set direction, influence business decisions, and see your ideas come to life across a national footprint.

If you’re ready to take the next step in your marketing career and lead with strategy, creativity, and impact — we’d love to hear from you.