SEO & Digital Marketing Specialist (Multiple Role)

Employment Type: Full-Time

Location: Thomastown, VIC

About the Role:

Home Concrete Solutions is seeking a dynamic and experienced SEO & Digital Marketing Specialist to drive lead generation, optimise digital presence, and support the growth of the existing business site and new upcoming eCommerce website. This role requires a strategic marketer with hands-on experience in managing multiple websites, digital campaigns, and customer lifecycle marketing, ranging from lead acquisition to after-sales support.

You'll be responsible for boosting our online presence through SEO targeting local and regional, running effective paid media campaigns, maintaining 3 websites and creating high-quality visual content for use across our website, social media, and advertising.

Key Responsibilities:

Digital Marketing & Lead Generation

Develop and execute digital marketing strategies to attract and convert quality leads across platforms such as Google Ads, Meta, and SEO.

Create and manage performance-focused campaigns, optimising for CPL, ROAS, and lead-to-sale conversion.

Implement tracking strategies to monitor and refine lead funnels and digital touchpoints.

Manage budgets, targeting, and A/B testing

Campaign Reporting & Optimisation

Analyse performance of digital campaigns, website traffic, and lead conversions using tools like Google Analytics (GA4), Google Ads, and Meta Business Suite.

Provide actionable insights and monthly/quarterly reports to management with clear performance metrics and improvement opportunities.

Monitor trends and competitors to stay ahead of market shifts and customer behaviour.

Website & eCommerce Management

Maintain and optimise three business websites for performance, SEO, user experience, and content alignment.

Plan and support the development and launch of a new eCommerce website to expand product offerings and online sales.

Regularly update product and service listings, landing pages, and calls-to-action in line with ongoing campaigns.

In-House Content Production

Produce high-quality, lifestyle-focused visual content in-house, including photography and videos that showcase services, completed projects, and customer benefits.

Create image and video assets for use across digital ads, social media, websites, and promotional materials.

Align all content with campaign goals, customer personas (residential and commercial), and seasonal trends.

Customer Engagement & After-Sales Support

Engage with potential and existing customers to provide product/service information, capture feedback, and drive ongoing satisfaction.

Manage after-sales communication, support queries, and nurture long-term customer relationships.

Maintain consistent communication touchpoints through email, calls, or CRM-based workflows.

What You’ll Need:

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field

2–3 years’ experience in digital marketing or eCommerce-related roles

Proficient in Google Ads, Meta Ads, SEO strategies, and performance analysis

Hands-on experience managing multiple websites and optimising user journeys

Skilled in photography, video production, and content editing using tools such as Canva, Adobe Suite, or similar

Strong interpersonal skills, with a customer-focused mindset

Ability to manage and prioritise multiple campaigns and projects simultaneously

Desirable Skills

Experience in home improvement, construction, or renovation industries

Knowledge of Shopify, Wordpress, or other CMS related platforms

Familiarity with CRO techniques and UX best practices

Experience using CRM or marketing automation tools (e.g., Mailchimp)

Why Apply to Home Concrete Solutions?

Home Concrete Solutions is a growing and trusted name in residential and commercial concrete resurfacing and flooring solutions across Melbourne. By joining our team, you'll be part of a business that values initiative, creativity, and impact. You’ll have the opportunity to work on a variety of digital platforms, help shape a new eCommerce venture, and create in-house content that directly influences the customer journey. If you're passionate about turning strategy into measurable results and want to play a key role in expanding a forward-thinking Australian brand, this is the role for you.

We offer:

A supportive team environment with room for innovation

Direct involvement in campaign planning and execution

The ability to lead creative content production in-house

Hands-on responsibility in building our next eCommerce experience

Flexibility and autonomy to drive digital performance