Bright Labs is a full-service digital agency delivering performance-first digital solutions across strategy, creative, development, and marketing. We're known for creating moments of magic®, and now we're looking for a sharp, data-led digital marketer (a specialist in paid media advertising) to help us make even more.

We're seeking a Digital Marketer / Paid Media Specialist who thrives on hitting targets, crafting campaigns that convert, and working closely with a team of strategists, designers, and developers to drive exceptional outcomes for our clients.

What you'll be responsible for:

Manage end-to-end paid media campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta (Facebook, Instagram)

Expand and optimise campaigns across TikTok, Pinterest, YouTube and other platforms as needed

Continuously test and refine audiences, creative, placements, and bid strategies

Brief and collaborate with our creative and development teams to ensure assets and landing pages support conversion

Create and present clear, actionable performance reports with insights that drive decision-making

Maintain tracking and attribution accuracy via GA4, GTM, and platform pixels

Stay on top of platform updates and trends, recommending new growth opportunities

What we're looking for:

3+ years' experience in performance marketing, ideally in an agency or high-growth brand environment

Proven hands-on experience across Google and Meta ad platforms, managing campaigns, optimising spend, and delivering clear ROI

Strong understanding of conversion metrics, attribution, and audience segmentation

Confident using feed management tools, with experience in product feed optimisation

You love testing. Not just ads, but creative angles, headlines, offers, and CTAs

Proactive, collaborative, and capable of translating complex data into plain-English insights for clients or colleagues

Bonus points for:

Experience with EDM, SMS, CRM platforms (e.g. Campaign Monitor, Mailchimp, Kalviyo, Hubspot)

Familiarity with the health & wellness, education, or e-commerce sectors

A love of data dashboards and turning chaos into clarity

Why join Bright Labs

You'll be working with a team that cares about quality, creativity, and growth, yours included. We offer:

A supportive team and values-led culture

Flexibility (WFH hybrid) and a Melbourne CBD office

A broad range of clients and industries, from national brands to regional disruptors

Real ownership, meaningful work, and the space to do your best

We look forward to meeting you!