The role of the Digital Marketing Specialist is to drive the online presence of Advanced Pharmacy Australia (AdPha), delivering contemporary and targeted social media strategies, and member and customer communications, to meet the organisation’s priorities.

As a key part of the Strategic Communications team, working closely with the Member Experience team, the role involves developing, drafting and delivering digital marketing campaigns, and producing clear and engaging member and customer communications, to grow member numbers and uptake of key AdPha programs and initiatives, including Specialty Practice, AdPha Communities, AdPha Learning, the Medicines Management conference and the Australian and New Zealand College of Advanced Pharmacy (ANZCAP).

This is a full-time position of 38 hours per week with flexible hours and generous salary packaging is available.

Key duties

Marketing and social media

Design and implement comprehensive digital communications and marketing plans aligned with AdPha’s growth objectives.

Develop innovative campaigns across email, social media, website, and online advertising featuring AdPha’s keystone programs, targeting prospective members and customers.

Collaborate with Member Outreach Specialists to tailor digital content that supports local outreach efforts and regional campaigns.

Ensure compelling digital content aligns with brand voice, messaging, and strategic goals, across all written and visual formats.

Manage and grow social media channels and maintain a content calendar to ensure a consistently positive and creative online presence.

Manage online marketing budgets and relationships with external partners.

Member communications

Collate and disseminate notices, articles and promotions of member benefits and opportunities through digital channels.

Co-develop member acquisition and renewal campaigns with the Member Experience team and relevant stakeholders.

Support the modernisation of member channels, optimising usage of AdPha Communities, to enhance the sharing of AdPha information with current and prospective members.

Reporting

Track and analyse relevant data from marketing campaigns, providing insights and recommendations for continuous improvement.

Collate monthly and quarterly reports on digital marketing budget and outcomes.

Other

Other duties as required.

Required skills

Essential:

Proven track record in digital marketing, particularly in not-for-profit professional services or B2C NFP agency.

Strong strategic planning and campaign development capabilities.

Excellent capacity to plan, draft/record and finalise attention-grabbing various forms of content across different media.

In-depth knowledge of Australian health care and evolving professional landscapes.

Excellent ability to simplify complex information for a variety of audiences.

Excellent written and verbal communication skills and outstanding attention to detail.

Ability to identify, engage and partner with diverse stakeholders to realise mutual benefit.

Strong planning, prioritisation and time management skills.

Highly personable, goal-oriented and well-organised.

Desirable:

Graduate or postgraduate degree in marketing, visual media or related disciplines.

In-depth knowledge of hospital pharmacy and understanding of profession trends.

Experience working in representative or member organisations.

Why apply?

We're proud of who we are and what we can offer our team:

AdPha supports a hybrid-first, redefined work model; our people choose between full office presence, a mix of home & office or (in some cases) fully remote working

Generous salary packaging every FBT year

Flexible work arrangements around start/finish times

Friendly, helpful and respectful team

Office dogs - lots of them!

EAP services

Staff learning & development initiatives

Fortnightly WFH allowance

Gifted leave during end-of-year shutdown period

We foster a collaborative culture and cultivate a positive approach to our day-to-day workload. We like to share a laugh, while remaining serious about the important work we do.

We welcome applications from Aboriginal and Torres Strait Islander peoples, people with disability, people from culturally and linguistically diverse backgrounds, those who identify as LGBTQA+ and mature aged employees.

About Us

Advanced Pharmacy Australia (AdPha) is the peak body committed to enriching patient care by extending advanced pharmacy from hospitals to everywhere medicines are needed.

AdPha is committed to forging stronger connections between hospitals, transitions of care, aged care and general practice by fostering a culture of recognition, innovation and collaboration, with the patient at the centre of everything we do. We are an inclusive member organisation supporting pharmacy professionals working across hospitals and health services, to realise their full potential and meet the increasing needs of patients through evidence-based care.

If you'd like to learn more about who we are and what we do, please visit us at https://adpha.au/

Sounds good? We'd love to hear from you.

No recruiters please, we're managing this process.