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Digital Growth & Inbound Lead Manager

VILLA PARRE
Melbourne, VIC
A$130,000-$195,000 p/a
Call Centre & Customer Service → Sales - Inbound
Full-time
On-site

Posted 8 days ago


Greenrock Advisory is hiring a hands-on growth marketer to own our inbound engine end-to-end. You’ll manage paid partners, build funnels and lead magnets, run EDMs and automations, make practical Salesforce changes, coordinate creators, and shoot/edit short videos that convert to booked appointments and sales.

What you’ll do

Translate revenue targets into channel plans across paid, email, social, and content.

Own day-to-day with paid media partners (briefs, creative pipeline, QA, budgets, weekly readouts).

Architect high-converting funnels: ad → landing page → nurture → booked in-home → sale.

Plan, build, and send EDMs (minimum two per week); design segmented journeys and retargeting.

Make admin-level Salesforce updates (objects/fields, flows/automations, attribution, reports).

Produce short-form office content (hooks, scripts, filming, editing) and lead our social cadence.

Maintain dashboards (UTMs/GA4/CRM) and run weekly experiments to improve CPL, CVR, and show-up rate.

Partner tightly with Sales to ensure lead quality, SLAs, and feedback loops.

Must-have skills

Funnel Architecture & CRO: Proven ability to design and optimise full-funnel journeys with clear hypotheses, A/B tests, and measurable lifts in CPL/CPA.

Lead Magnet Production: End-to-end creation of eBooks/checklists/calculators/case studies, including landing pages, EDM sequences, and performance reporting.

High-Conversion Copywriting: Sharp, compliant copy for ads, LPs, emails, and scripts using frameworks (AIDA/PAS).

Salesforce Fluency: Confident making practical admin changes and building accurate source attribution and dashboards.

Lifecycle/EDMs: Segmentation, deliverability, automations, and cadence management with results.

Short-Form Video: Shoot and edit phone-first content (CapCut/Premiere/Final Cut) aligned to funnel objectives.

Collaboration & Ownership: Moves fast with paid partners, creators, and Sales; owns outcomes, not activities.


About VILLA PARRE

Melbourne, VIC, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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