About Us

Brian Lee Academy (BLA) is a fast-growing startup community, built on a simple promise: Education That Works.

Founded by Brian Lee, who has spent over a decade guiding NSW students from 50s to 90s in just one term, BLA is more than just a tutoring centre. We are building an education ecosystem - branded workbooks, progress trackers, lessons learned registers, formula flashcards, topic test papers, online courses, and a 24/7 student helpline - designed to solve Australia’s problem of declining academic performance and to transform how students learn and succeed.

We are now expanding our creative and digital team to bring this ecosystem to life through exceptional design, development, and storytelling.

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Roles and Responsibilities

The following four roles are distinct, but one person may manage two or more depending on their skill set and interest.

Role 1. Study Tools Design & Order on Demand

Design and manage production of premium educational tools, including:

• Workbooks, Lined Notebooks, Flashcards, and Stationery

• Progress Trackers and Topic Test Papers

• Awards, Certificates, and Custom Trophies

Role 2. Marketing Tools Design & Merchandise

Design and oversee production of marketing and branding materials, such as:

• Parents Guidebook and other print publications

• Merchandise (hoodies, t-shirts, key rings, tumblers, umbrellas, stickers, tech accessories, etc.)

• Branded collateral (calendar fridge magnets, planners, business cards)

• Book design support (Diary of Brian Lee)

Role 3. Marketing Tools Development

• Build and maintain BLA’s online presence and digital growth:

• Website with full menu navigation, blog system and shop integration

• High-conversion landing pages with clear CTAs

• Google SEO setup, Google Reviews and strategic digital marketing initiatives

• Identify and implement new opportunities for online visibility and engagement

Role 4. Social Media Management

• Plan, design and manage content across all BLA platforms:

• Instagram, TikTok, YouTube, Facebook, LinkedIn, Threads, Discord (24/7 Helpline) and Rednote

• Maintain consistent branding, tone and visual identity

• Collaborate with photographers, videographers and editors to deliver professional campaigns

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Ideal Candidate Profiles by Role

Role 1. Study Tools Designer

A creative perfectionist who takes pride in functional, beautiful design. You have experience producing print materials such as workbooks, flashcards, and stationery, with a sharp eye for layout and typography. You value minimal design and consistent branding.

Skills: Adobe InDesign, Illustrator, Photoshop, Canva Pro, Print Production, Layout & Typography.

Traits: Detail-oriented, organised, quality-driven, and deadline-focused.

Role 2. Marketing Tools Designer & Merchandise Coordinator

A creative who blends design with practicality. You can create and manage branded assets across print and merchandise, ensuring cohesion and quality from concept to delivery. You’re confident working with suppliers and production partners.

Skills: Adobe Creative Suite or Figma, Brand Design, Product Mock-ups, Supplier Coordination, Merchandise Design.

Traits: Resourceful, branding-conscious, and proactive in presentation and production.

Role 3. Web Developer & Marketing Tools Developer

Technically skilled and strategically minded. You can build responsive, fast, and visually aligned websites and landing pages that optimise user flow and conversion. You understand SEO, analytics, and design performance.

Skills: Webflow, WordPress, ClickFunnels, Shopify, HTML/CSS, SEO, Google Analytics, UX/UI Design.

Traits: Analytical, efficient, detail-focused, and collaborative with strong marketing awareness.

Role 4. Social Media & Content Manager

A storyteller who understands community, culture, and communication. You can plan, design, and publish meaningful content that builds connection and engagement. You ensure every platform reflects BLA’s tone and vision.

Skills: Content Strategy, Copywriting, Video Editing, Canva/Figma, Social Analytics, Trend Awareness.

Traits: Creative, consistent, empathetic and purpose-driven.

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Why Join BLA

• Be part of a purpose-driven education startup transforming how students learn

• Work directly with the founder and creative team

• Combine creativity, strategy and community impact

• Hybrid flexibility after onboarding

• Competitive remuneration based on skills and experience

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How to Apply

Please send your CV (with a portrait photo), portfolio and a short introduction (cover letter) explaining why you’d like to join BLA to:

📧 [email protected]

Only shortlisted applicants will be contacted.