Are you a strategic thinker with a creative edge and a passion for digital storytelling? We're seeking a dynamic Social Media & Content Manager to shape and execute online presence across all major platforms. This is a hands-on leadership role ideal for someone who thrives in both strategy and production; leading a small team while personally crafting high-quality visual and written content.

About the role

Strategy & Leadership

• Develop and implement a comprehensive social media and content strategy aligned with brand goals.
• Lead and mentor internal creatives and freelancers (writers, designers, video editors).
• Define and track KPIs across growth, engagement, conversion, and reach.
• Own the content calendar to ensure timely, consistent publishing across channels.

Content Creation & Production

• Plan, script, film, and edit short- and long-form videos for social and web.
• Produce compelling visual and written content for social media, blogs, newsletters, and campaigns.
• Capture authentic footage of client stories, events, and team culture.
• Edit using CapCut and Adobe Premiere Pro, ensuring brand consistency, accessibility, and SEO optimisation.

Brand Strategy & Management

• Drive brand visibility, engagement, and loyalty through strategic initiatives.
• Ensure brand consistency across all internal and external communications.
• Conduct market and competitor analysis to inform positioning and growth.
• Collaborate with design and content teams to develop impactful messaging and visuals.
• Monitor brand performance and refine strategies using analytics.

Social Media Management

• Manage official channels including Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging campaigns that showcase services, culture, and impact.
• Oversee community management and escalate reputational issues when needed.
• Stay ahead of digital trends, especially within aged care and disability support sectors.

Collaboration & Brand Development

• Partner with Marketing, People & Culture, and Operations to align messaging.
• Lead creative briefing, storyboarding, and approvals.
• Liaise with external agencies, freelancers, and suppliers as required.

About you -

• 8+ years' experience in social media, content production, and brand management.
• Proven success in developing and executing digital strategies.
• Strong grasp of digital marketing, storytelling, and audience engagement.
• Excellent leadership, communication, and project management skills.
• Data-driven mindset with the ability to translate insights into action.
• Experience working cross-functionally and with external partners.
• Proficiency in marketing tools and analytics platforms