B2B Senior Marketing Manager

Hudson
Melbourne, VIC
A$130,000-$150,000 p/a
Marketing & Communications → Digital & Search Marketing
Full-time
Hybrid

Posted 8 days ago


This organisation is a trusted, nationally recognised brand undergoing an exciting period of modernisation and growth. With a focus on innovation, service excellence, and community impact, it’s a place where marketing plays a central role in shaping how customers and partners engage with a broad portfolio of products and services.

You’ll join a collaborative team that values creativity, commercial acumen, and a shared commitment to delivering meaningful outcomes for business clients and the wider community.

Purpose of the Role

This role leads the strategy and delivery of B2B and B2B2C marketing initiatives that strengthen commercial relationships, build brand visibility, and drive engagement across key markets. You’ll combine creativity, data, and commercial thinking to design campaigns that enhance brand reputation and support business growth.

Working cross-functionally, you’ll partner with sales, product, and analytics teams to deliver marketing programs that position the organisation as a trusted, forward-thinking business partner.

The Opportunity

  • Lead the development and delivery of integrated B2B and B2B2C marketing campaigns that drive measurable outcomes.
  • Build strong partnerships with internal stakeholders to align marketing activity with commercial priorities.
  • Develop compelling content, creative assets, and communication strategies tailored to business audiences.
  • Use data and insights to shape marketing decisions, track performance, and optimise investment.
  • Manage external agencies and creative partners to deliver high-quality, multi-channel campaigns.
  • Support go-to-market initiatives for new and existing product offerings.
  • Ensure brand consistency, compliance, and excellence across all communications.
  • Mentor junior team members and contribute to a positive, high-performance marketing culture.
  • Identify opportunities for continuous improvement and innovation.
  • Champion collaboration and customer focus across all areas of the business.

About You

  • 10+ years’ experience in marketing, with a strong foundation in B2B or B2B2C environments.
  • Proven success delivering data-driven, multi-channel campaigns that achieve commercial goals.
  • Strong stakeholder engagement and communication skills across diverse teams.
  • Proficiency with CRM, automation, and analytics tools.
  • Strategic mindset with the ability to balance creative ideas and commercial priorities.
  • Excellent project management skills — organised, proactive, and outcomes-focused.
  • Collaborative and inclusive team player who values shared success.
  • Flexible, curious, and energised by transformation and growth.

Benefits

  • Hybrid work model – flexibility to balance office and remote working.
  • Collaborative, purpose-driven culture – work with passionate people making a genuine impact.
  • Career growth and learning opportunities – professional development and leadership exposure.
  • Innovative environment – part of a forward-thinking organisation evolving for the future.

Diversity, Equity & Inclusion at Hudson
Hudson is committed to helping you find a workplace where you feel respected, supported, and free to thrive. We welcome applications from all backgrounds, identities, and lived experiences—because when different voices come together, amazing things happen.

Casual Loading

Please note for all Australian based contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixed term roles.


About Hudson

Adelaide, SA, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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