Digital Marketing Specialist – Growth & Community (Part-Time, Flexible)

Location: Central Coast (work from home with travel to Sydney a few times per month, must be Central Coast based for local catch-ups)
Hours: Approx. 20 hrs/week (school hours possible)

We’re on a Mission

Digital Fabrics is an on-demand custom fabric printing business. We help creatives, makers and brands across Australia bring their designs to life on fabric. We’ve streamlined the way creatives print their own fabrics, now we’re ready to scale.

This is a critical growth role. We’re looking for a highly skilled Digital Marketing Specialist who can design and execute smart, organic funnels, create compelling content, track results, and bring new ideas and strategies to the table.

If you’re an independent, resourceful marketer who loves to see numbers move and can build systems that convert traffic into sales, this is your chance to shape a brand and leave your mark.

What You’ll Do

Strategy & Organic Funnels

Design and manage automated email flows (welcome, post-sale, upsell)

Plan and deliver regular newsletters

Build and optimise organic funnels (social → email → website → sales)

Use automation and sequencing to improve conversions

Content & Community Growth

Create and schedule social media content 2–4 weeks in advance

Write and publish blog posts to support sales and SEO

Manage engagement across platforms (comments, DMs, collaborations)

Build and manage collaborations with designers, artists, and partners

Tracking & Continuous Improvement

Establish baselines across social, email, and website performance

Build simple dashboards and reports to track ROI and KPIs

Monitor results and refine strategies for ongoing growth

Report on wins and identify new growth opportunities

What We’re Really Looking For

We need someone who loves to do the above and push beyond it. Someone who:

Sees the whole funnel and can spot gaps and quick wins

Can set up systems and automations we don’t already have

Brings proven ideas for growing e-commerce sales organically

Uses AI tools and smart workflows to do more with less

Thrives on autonomy but enjoys a good brainstorm

You’ll start with small but quick improvements to keep things moving from day one, then move into deeper audits, setting baselines, and rolling out bigger growth strategies.

About You

Experienced digital marketer with a track record of growing online sales (ideally e-commerce)

Strong in email marketing, organic funnels, and community-driven growth

Skilled in content creation (writing, visuals, scheduling) and comfortable with analytics

Central Coast based, able to travel to Sydney for content shoots

Independent, proactive, organised — you like to “own” your work

Growth-oriented, detail-focused, and creative

Central Coast based, able to travel to Sydney for content shoots and available for local catch-ups when needed

Why This Role Matters

This is not a back-seat role. It’s a hands-on, high-impact role where you’ll see your strategies directly affect sales. We’re ready to invest in the right person and give you space to build something you’re proud of.

Benefits

Flexible hours and the ability to work from home (part-time, school hours welcome)

Join a small, friendly, and creative team that values open communication

Free fabric printing for your own projects

Opportunity to shape and grow a brand with your ideas

Free onsite parking & easy transport access

Room to develop and grow within the role as the business scales

Apply Now

Email us your CV, a short intro, and examples of campaigns, funnels, or content that show how you’ve driven growth before to [email protected]. Tell us what excites you about scaling an e-commerce brand.