About Craft Club

At Craft Club, we're on a mission to make creativity accessible to everyone. We deliver complete craft kits straight to our customers' doors with all the tools, materials, and step-by-step tutorials needed to create something beautiful. Made by craft lovers for total newbies and crafty pros alike, we believe that creativity is for everyone, whether you think you're an artist or not! 💕

About the Role

We're looking for a gun Content Creator who lives and breathes digital content to join our growing team. You'll be the voice and visual storyteller of Craft Club across all our social channels, creating scroll-stopping content that inspires our community to get crafty and creative. This role is perfect for someone who gets excited about the latest TikTok trends, knows their way around a ring light, and understands what makes a Pinterest-worthy flat lay.

Key Responsibilities

Content Creation & Channel Management

Create engaging assets for organic and paid campaigns across Meta and TikTok that convert browsers into crafters

Develop tailored organic content for Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms that showcase creativity as a lifestyle and the joy of crafting

Manage our entire social media presence with daily monitoring, posting, and scheduling across all channels

Craft compelling copy that captures our playful, encouraging brand voice and inspires action

Community Engagement & Growth

Be our community's biggest cheerleader by monitoring tagged content and engaging with creator and customer mentions

Build genuine relationships with our crafty community through thoughtful responses and interactions

Turn customer creations into shareable moments that celebrate their creativity

Foster a supportive, inspiring online space where crafters of all levels feel welcome

Strategy & Creative Development

Execute content strategies that align with our mission to make creativity accessible

Stay ahead of the curve by spotting trends across platforms and flagging opportunities to join the conversation

Collaborate with the team to brainstorm campaign ideas that showcase our kits in fresh, exciting ways

Analyse performance metrics to improve our content and reach continuously

Future Growth Opportunities: As you grow with us and develop deep brand knowledge, this role will expand to include:

Managing PR relationships and media opportunities

Developing creator partnerships and influencer collaborations

Leading sampling and gifting strategies to expand our craft-loving community

What We're Looking For

We’re looking for a Content Creator who understands the fast-moving, results-driven world of e-commerce. This role isn’t just about posting pretty pictures or hopping on the latest audio trend. It’s about creating content that converts, inspires, and builds community! You know how to tell stories that make people stop scrolling and think, “I need to try that!”

You’ll balance beautiful aesthetics with a strong commercial mindset, producing content that not only looks great but also drives sales, clicks, and engagement. You’re comfortable analysing what works, iterating quickly, and keeping pace with the demands of an online retail brand. Plus, major bonus points if your camera roll is full of DIY or crafty projects!

Required Qualifications

2-3+ years creating content for both paid digital platforms (Meta, TikTok) and organic channels

Proven track record of growing engagement and community across multiple social platforms

Intermediate in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar) and graphic design tools (Adobe Creative Suite, Canva)

2-3+ years of experience with retail, consumer brands, or e-commerce - you understand what makes people click "add to cart"

Strong copywriting skills with the ability to adapt tone across different platforms

Excellent eye for visual aesthetics and understanding of platform-specific best practices

Self-starter mentality with the ability to manage multiple projects and deadlines

Preferred Qualifications

Personal passion for crafts, DIY, or creative hobbies

Experience with influencer outreach or PR

Knowledge of social commerce features and shoppable content

Photography skills and experience with product styling

Understanding of paid social advertising and campaign optimisation

What You'll Bring

Creative energy and endless content ideas

Proven experience creating content for an e-commerce or product-driven brand

Genuine enthusiasm for building online communities

Trend-spotting superpowers and cultural awareness

Data-driven mindset balanced with creative intuition

Collaborative spirit and openness to feedback

Organisation skills to juggle multiple channels, content calendars, community management, and campaigns

What We Offer

Compensation & Benefits

Competitive salary with performance-based bonuses

Generous annual leave to recharge your creative batteries

Work-Life Balance

Hybrid working arrangement with 2 days of work from home each week

Flexible hours to catch those golden hour shots or trending moments

Perks & Development

Free craft kits to create content and fuel your own creativity

Budget for props, equipment, and tools to create amazing content

Professional development opportunities, including workshops, conferences, and courses

Growth path toward PR and influencer marketing responsibilities

Regular creative days to experiment with new content formats

Join us in spreading the joy of crafting across the internet! If you're ready to turn our craft kits into must-try moments and build a community of inspired makers, we'd love to see your portfolio (and your content!).

NOTE: Please submit a portfolio link or examples of your work when applying for this role. We won’t consider applications without examples of work.