About us
SleepBaker is a leading family-sleep and wellbeing service helping parents from newborn to school age. Dream with Baker is our premium baby loungewear line known for its clever back-pouch design and soft, sustainable fabrics.

Role overview
We’re looking for a creative, trend-savvy content creator to craft scroll-stopping content across Instagram, TikTok, newsletters and more. You’ll bring fresh ideas for reels, stories, product videos and behind-the-scenes moments that showcase both our services and products.

Key responsibilities

Plan and produce daily social media content for both brands

Shoot and edit short videos, photos and graphics optimised for each platform

Write engaging captions, blog/newsletter copy and on-brand hashtags

Monitor trends, create reels with trending sounds, and track performance analytics

Coordinate with Anna and the team for product launches, events and campaigns

Manage content calendar to ensure consistent posting and brand voice

What we’re looking for

Proven experience in content creation (reels, TikTok, photography, editing)

Strong eye for storytelling and aesthetics (SleepBaker purple, Dream with Baker neutrals)

Excellent writing skills and ability to adapt to each brand’s tone

Organised, proactive and comfortable working in a fast-moving, family-friendly business

Nice to have

Experience with Canva, Adobe Suite or similar editing tools

Familiarity with baby/parenting or lifestyle markets

Location & hours
Hybrid / flexible. Occasional on-site shoots at our Roseville hub and Sydney-area events.