ECOMMERCE & CRM MANAGER | FASHION | SYDNEY | UP TO $140K + SUPER + BONUS

We are seeking a proactive Digital E-Commerce and CRM Manager to join the team. In this role you will drive online sales, ensure a smooth and engaging customer journey, and implement targeted digital marketing initiatives. You will manage the e-commerce site, lead CRM and lifecycle marketing, execute campaigns, and contribute to community engagement. You will coordinate seasonal promotions, product rollouts, and content updates while optimising overall e-commerce performance.

Location: Sydney.

Salary: up to $140k + super depending on experience + bonus.

Perks: clothing discounts, small and collaborative team, dog-friendly office, and exposure to multiple departments.

RESPONSIBILITIES

E-commerce and Trading

Develop and execute the annual e-commerce calendar across seasonal campaigns, markdowns, and sales events

Coordinate brand strategy meetings and create weekly and daily plans for product drops, emails, and marketing

Oversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers aligned to the marketing calendar

Produce daily sales and performance reports with clear insights and next actions

Partner across creative, merchandising, and tech for smooth execution

CRM and Lifecycle Marketing

Own CRM strategy across acquisition, conversion, retention, and reactivation with clear KPIs for revenue share, LTV, repeat rate, and churn

Build and optimise automated flows in Klaviyo or similar, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, win-back, VIP, birthday, and back-in-stock

Lead campaign planning and segmentation with advanced audience logic, RFM cohorts, predictive analytics, and propensity scoring

Drive personalisation at scale using dynamic content, product recommendations, and conditional logic across email and SMS

Implement preference centres and zero-party data capture across pop-ups, quizzes, and onsite forms to improve consented data quality

Safeguard deliverability through list hygiene, sunsetting rules, inbox placement monitoring, and warm-up plans

Manage SMS and push programs where applicable, including compliance and frequency governance

Set test-and-learn roadmaps for CRM, including subject lines, send time, cadence, creative, offers, and segmentation experiments

Build customer dashboards covering cohort performance, LTV, time to second order, average order frequency, and retention curves

Maintain data quality across CRM, Shopify, GA4, and paid platforms with consistent UTM standards and audience syncing

Ensure compliance with the Australian Spam Act 2003, Privacy Act 1988, and GDPR where applicable

Data, Tracking, and CRO

Maintain accurate tracking via GA4 and GTM, including enhanced e-commerce events and server-side tagging where appropriate

Develop landing pages and onsite experiments to improve CVR and AOV, using A/B testing tools and clear hypotheses

Translate insights into briefs for creative, merchandising, and product teams

Paid Media, Growth, and Acquisition

Own strategy and execution across Meta Ads Manager and Google Ads, covering prospecting, retargeting, Shopping and PMAX, Search, and YouTube

Plan and pace monthly budgets to scale revenue while meeting ROAS, CAC, CPA, and blended MER targets

Build a structured testing roadmap across audiences, bidding, placements, and creative with defined success metrics

Lead creative briefing for paid, working with design on assets

Manage product feeds and catalogs for Google Merchant Center and Meta with strong data accuracy and policy compliance

Maintain accurate tracking via Meta Pixel and Conversions API with consistent UTM hygiene

Improve conversion rates through landing page and funnel optimisation with A/B testing and onsite CRO tools

Build weekly dashboards and wrap-ups that translate performance into actions

Identify incremental opportunities

REQUIREMENTS

5+ years in e-commerce or digital marketing with significant CRM ownership

Deep experience with CRM platforms such as Klaviyo including advanced segmentation, flow automation, templates, and reporting

Proven track record improving retention metrics such as repeat rate, LTV, purchase frequency, and churn reduction

Hands-on paid media experience across Meta and Google including PMAX, Shopping, Search, remarketing, and audience building

Strong analytical capability with GA4, data layers, and attribution concepts

Familiarity with tracking, pixels, Conversions API, GTM, and UTM standards

Proficiency with Shopify and common apps for forms, loyalty, referrals, and reviews

Excellent organisational skills and the ability to manage multiple deadlines

Clear written and verbal communication

Design literacy in Canva is a plus

Knowledge of social media marketing and community engagement is a plus

This is an opportunity to take ownership of the department and make a measurable impact on the business.

Monthly bonuses paid on achieved KPI’s.

Apply via the link or email your CV to [email protected].

Only suitable candidates will be contacted in relation to their application.