Mars Recruitment is proud to be partnering exclusively with MSI Australia in the search for a Marketing Lead to join their team. This is an incredible opportunity to make a difference in women’s health and reproductive rights.

MSI Australia is part of MSI Reproductive Choices, a global not for profit with teams that work across 36 countries and six continents, supporting over 93,000 women and girls to access reproductive healthcare — including abortion and contraception — every day.

With the support of global partners and donors, they create opportunities, advocate for systemic change, and strengthen both public and private healthcare provision. Their work extends beyond access — ensuring reproductive choice is protected and high-quality care is sustained for the future. By empowering women and girls to make decisions that are right for them, they help drive generational change — advancing gender equality, breaking cycles of poverty, and contributing to key sustainable development goals.

Key Responsibilities

You'll lead the development and execution of strategic campaigns to grow brand visibility, strengthen digital presence, and engage key audiences. You’ll manage website content and marketing materials, ensuring clear, consistent messaging across all channels. This role works closely with internal teams and external partners to drive impact and support the organisation’s mission.

Key Responsibilities

Develop and implement strategic marketing plans that align with organisational goals and maximise reach across digital and traditional channels.

Ensure brand consistency and compelling storytelling across all content, campaigns, and communication materials.

Lead website strategy, driving SEO/SEM initiatives and optimising user experience to boost visibility and engagement.

Manage content creation and digital outreach, including social media, email marketing, and audience growth strategies.

Collaborate with internal teams and external partners to deliver cohesive, data-informed marketing initiatives.

Build strong community and stakeholder connections to enhance brand engagement and impact.

Oversee external agencies to ensure delivery on KPIs, budgets, and campaign effectiveness.

What You’ll Bring

A degree in marketing, communications, journalism, PR, or a related field.

Proven experience leading marketing strategies and campaigns across digital and traditional platforms.

Strong stakeholder engagement skills, with the ability to influence at an executive level.

Proficiency in Adobe Creative Cloud, WordPress, Mailchimp, SEO tools, and Google Ads.

A deep understanding of inclusive communication, diversity, and the impact of messaging.

Passion for reproductive rights and a commitment to reducing stigma around abortion and contraception.

Exceptional written and verbal communication skills, and a collaborative, values-led approach.

Experience in the not-for-profit, healthcare, or social impact sectors is highly regarded.

Please apply now with your CV and Covering Letter outlining your interest in the position. For further questions please contact [email protected]