Position Overview

The Admissions and Marketing Manager plays a key role in welcoming families to Brighton Primary School and strengthening our community reputation. Reporting directly to the Principal and Business Manager, this role requires a proactive communicator and organiser, responsible for overseeing student admissions, promoting the school’s values and learning programs, and implementing marketing and communications strategies.

This position requires excellent interpersonal skills, attention to detail, and the ability to manage multiple priorities and deadlines. The successful candidate will work collaboratively with staff, students, families, and the wider community to ensure Brighton Primary School continues to thrive.

Key Duties and Responsibilities

Admissions

● Manage all aspects of the admissions process, from initial enquiry through to enrolment, ensuring prospective families are warmly welcomed and supported.

● Provide accurate and timely information to families about the school’s programs, facilities, and values.

● Conduct or coordinate school tours and open days, highlighting the strengths of the school.

● Maintain accurate records of enrolments, enquiries, and waiting lists.

● Prepare regular enrolment reports for the Principal and School Council.

● Support the Principal in planning for future enrolment trends.

● Coordinate student exit processes, ensuring families feel valued throughout their journey.

● Coordinate student enrolment and monitoring for the International Schools Program (ISP)

Marketing and Communications

● Develop and implement marketing strategies that highlight Brighton Primary School’s strengths, programs, and values.

● Manage the school’s website, social media channels, and publications to ensure content is current, engaging, and aligned with school messaging.

● Plan, coordinate, and attend school tours, promotional events, transition and orientation.

● Promote school achievements, student activities, and community initiatives through newsletters, media, and social platforms.

● Monitor community perceptions and feedback to guide future marketing approaches.

● Ensure consistency of branding and messaging across all communications.

Community Engagement

● Build strong, positive relationships with prospective and current families.

● Work collaboratively with the School Council, staff, and parent associations to strengthen community engagement.

● Act as a point of contact for enquiries about school life, ensuring clear and professional communication.

Competency Requirements

● Strong interpersonal and communication skills, with the ability to build rapport with families and stakeholders.

● Proven organisational skills with attention to detail and the ability to manage multiple tasks and deadlines.

● Preferred experience in admissions, marketing, or customer service in an education or community context.

● Ability to prepare clear reports and use data to inform decision-making.

● High level of digital literacy, including social media management and website content updates.

● Demonstrated initiative, problem-solving skills, and ability to work independently and as part of a team.

● Commitment to child safety, inclusion, and Brighton Primary School’s mission and values.

KEY SELECTION CRITERIA

Applicants are asked to address the following selection criteria:

Demonstrated experience in managing admissions or enrolments, preferably in an educational or community setting, with a strong focus on providing a welcoming and supportive experience for families.

Ability to build strong, positive relationships with families, staff, and the wider community, and to represent the school in a professional and engaging manner.

Strong organisational skills with the capacity to manage multiple priorities, maintain accurate records, and reports to support decision-making.

High-level skills in the use of digital platforms, social media, and database management systems to support admissions and marketing functions.

Demonstrated ability to work effectively and collaboratively with colleagues, school leadership, and community partners to achieve shared goals.

Please note: the written response for each of the key selection criteria above should be no more than one A4 page each.

SCHOOL OVERVIEW

Brighton Primary School, established in 1875, is located in the bayside suburb of Brighton, 12 kilometres from Melbourne’s CBD. With deep generational ties, our school is strongly supported by the School Council and parent community.

The school caters for approximately 550 students across 24–26 classes, including 18–20 students with moderate to profound hearing loss enrolled in our regional Deaf Facility. Our inclusive culture ensures all students learn in an environment of shared responsibility and collaboration.

Facilities include purpose-built specialist learning spaces for Science, Music, Art, Physical Education, and Performing Arts, alongside a modern library and collaborative learning spaces. Our spacious grounds feature landscaped play areas, adventure playgrounds, fitness circuits, and a student-designed Wonder Garden, reflecting the school community’s strong investment in our facilities.

OUR MISSION & VISION

At Brighton Primary School, our reputation rests on honouring our history, focusing on the present, and preparing for the future. The growth of our children is at the heart of our community. By nurturing the whole child—academically, socially, emotionally, and physically—we foster a sense of belonging and achievement through meaningful relationships and rich learning experiences.

At Brighton Primary School, explicit teaching is central to our practice. Approximately 80% of instructional time is dedicated to structured, evidence-based teaching that builds strong foundational knowledge and skills across literacy, numeracy, and other curriculum areas. This approach ensures students master essential content and can apply their learning with confidence.

In addition, around 20% of learning time is dedicated to guided inquiry, where students apply and extend their knowledge in meaningful contexts. As an IB Primary Years Program (PYP) school, our approach blends the strengths of explicit instruction with the opportunities for guided inquiry to ensure all students thrive. Through inquiry, they explore concepts, ask questions, and develop higher-order thinking skills, fostering curiosity, creativity, and deep understanding.

Our unique blend of explicit instruction and guided inquiry provides a powerful balance: students gain the solid knowledge base they need while developing the independence, problem-solving abilities, and global outlook that prepare them for the future.

We value our colleagues as reflective individuals who embrace evidence-based practice, who are open to new ideas, and who are committed to preparing students as critical thinkers and lifelong learners.

EEO AND OHS COMMITMENT

The Department values diversity and is committed to workforce diversity and equal opportunity in schools and all education workplaces. The Department recognises that the provision of family friendly, supportive, safe and harassment free workplaces is essential to high performance and promotes flexible work, diversity and safety across all schools and Department workplaces.

CHILD SAFE STANDARDS

Victorian government schools are child safe environments. Our schools actively promote the safety and wellbeing of all students, and all school staff are committed to protecting students from abuse or harm in the school environment, in accordance with their legal obligations including child safe standards. All schools have a Child Safety Code of Conduct consistent with the Department’s exemplar available at:

https://www2.education.vic.gov.au/pal/child-safe-standards/policy

DET VALUES

The Department’s employees commit to upholding DET’s Values: Responsiveness, Integrity, Impartiality, Accountability, Respect, Leadership and Human Rights. DET’s Values complement each school’s own values and underpin the behaviours the community expects of Victorian public sector employees, including those who work in Victorian Government Schools. Information on the DET values is available at:

https://www2.education.vic.gov.au/pal/values-department-values-schools/overview

OTHER INFORMATION

● All staff employed by the Department and schools have access to a broad range of employment conditions and working arrangements

● Appointment of successful applicants will be made subject to a satisfactory pre-employment conditions check.

● A probationary period may apply during the first year of employment and induction and support programs provided.

● Detailed information on all terms and conditions of employment is available on the Department’s Human Resources website at:

https://www.schools.vic.gov.au/HRWeb-for-schools