Marketing Specialist - Vision Real Estate (Mackay, QLD)

Location: Mackay, Queensland

Employment Type: Full-Time

Salary range: AUD85000-AUD100000(commensurate with experience)

About Vision Real Estate

Vision Real Estate is a leading real estate agency in the vibrant Mackay region, specializing in residential property sales and leasing. With a strong reputation for integrity, exceptional service, and deep knowledge of the local market, we connect clients with premium properties, from family homes to upmarket estates and beachside townhouses. Our commitment to excellence drives our success in the Regional Mackay Real Estate Market.

The Role

We are seeking a dynamic and creative Marketing Specialist to join our team. This role will play a pivotal part in promoting our diverse portfolio of properties and enhancing our brand presence in the Mackay region. The successful candidate will develop and execute marketing strategies that align with our business goals and resonate with our target audience.

Key Responsibilities

Create and implement innovative marketing campaigns to promote property listings, including family homes, executive estates, and coastal properties, ensuring alignment with Vision Real Estate’s brand and objectives.

Conduct research on Mackay’s real estate market trends, competitor activities, and client preferences to inform targeted marketing initiatives.

Produce engaging content for digital platforms (website, social media, email campaigns) and traditional media (print ads, brochures) to showcase properties and attract buyers and renters.

Manage social media accounts, optimize online listings, and leverage SEO and paid advertising to increase visibility of properties and brand awareness.

Collaborate with sales and leasing teams to develop promotional materials that highlight the unique features of properties, such as ocean views, low-maintenance designs, or family-friendly estates.

· Provide recommendations on pricing strategies for property listings based on market analysis and manage marketing budgets to ensure cost-effective campaigns that maximize ROI.

Monitor and analyze the effectiveness of marketing campaigns, using data-driven insights to optimize future strategies and achieve sales targets.

Organize and promote open houses, property showcases, and community events to build brand recognition and attract potential clients in Mackay.

Skills and Qualifications

Bachelor’s degree in marketing, Business, or a related field (or equivalent experience).

Minimum of 2-3 years of relevant marketing experience, preferably in real estate or in a related industry.

Strong understanding of digital marketing tools, including SEO, social media platforms, and analytics software.

Analytical mindset with the ability to interpret market data and consumer behavior.

Creative flair for designing visually appealing marketing materials.

Knowledge of the Mackay region and its real estate market is highly desirable.

Ability to work independently and collaboratively in a fast-paced environment.

Be willing to move to regional areas.

Why Join Vision Real Estate?

Be part of a reputable agency with a strong presence in Mackay’s real estate market.

Work on exciting projects promoting diverse properties, from coastal townhouses to executive estates.

Enjoy a supportive team environment with opportunities for professional growth.

Contribute to a company known for its integrity, client-focused service, and positive results.

How to Apply

If you are passionate about marketing and eager to make an impact in the Mackay real estate market, we’d love to hear from you! Please submit your resume and a cover letter outlining your relevant experience by COB 08/09/2025.

Vision Real Estate is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.