Job description:

About Us

My Carers is a trusted NDIS service provider delivering high-quality disability support across Sydney. Our services focus on enhancing independence, inclusion, and wellbeing for participants through personalised care and community engagement. We are expanding our team and seeking a Marketing Specialist to strengthen our brand presence and support our growth.

Role Overview

The Marketing Specialist will be responsible for developing and implementing marketing strategies to increase awareness of our services, attract new participants, and build strong relationships with stakeholders. This role requires hands-on execution across digital, print, and community marketing initiatives.

Key Responsibilities

Plan, develop, and deliver marketing campaigns across digital channels (website, SEO, social media, email) and traditional media.

Create engaging content tailored to participants, families, and referral partners.

Coordinate community outreach activities and events to promote My Carers’ services.

Analyse campaign performance and prepare regular reports on marketing effectiveness.

Manage the organisation’s brand identity, ensuring consistency across all channels.

Monitor competitor activity and market trends to inform strategy.

Collaborate with the Directors and operational team to align marketing with business goals.

Skills & Experience

Bachelor’s degree in Marketing, Communications, or a related field.

3–5 years’ experience in a marketing role, ideally within healthcare, community services, or professional services.

Strong understanding of digital marketing tools, platforms, and analytics.

Excellent communication skills, both written and verbal.

Ability to manage multiple projects, meet deadlines, and work independently.

Knowledge of the disability or aged care sector will be highly regarded but not essential.

Benefits

Competitive salary of $76,000 – $80,000 per annum plus superannuation.

Opportunity to contribute to meaningful work supporting the community.

Work directly with experienced Directors in a supportive team environment.

Career development opportunities as the organisation continues to grow.

Note: My Carers is an approved sponsor and can offer visa sponsorship for suitably qualified candidates already in Australia. Applicants with full work rights are also strongly encouraged to apply.

Job Type: Full-time

Benefits:

Professional development assistance

Experience:

Marketing: 2 years (Required)

Work Location: In person