Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best. Together we are making a difference so South Australia thrives.

The Manager, Strategic Tourism Development is responsible for driving the long-term growth, competitiveness, and sustainability of South Australia's visitor economy through the development and implementation of high-impact tourism strategies and projects.

A primary focus of the role is to lead destination-wide strategic initiatives, including the identification, planning, and facilitation of major tourism investments and iconic projects that attract domestic and international visitors, enhance brand positioning, and create lasting economic benefit.

The Manager, Strategic Tourism Development also contributes to fostering industry capability and innovation --working with operators, investors, government, and community partners to deliver market-ready products, infrastructure, and experiences that align with the South Australian Tourism Plan 2030 and the South Australian Tourism Commission strategic priorities.

Key Responsibilities of the role

Identify, scope, and prioritise icon projects and infrastructure needs that have state-wide tourism impact.

Prepare business cases, investment prospectuses, and policy recommendations for high-value tourism developments.

Work with the tourism industry to develop products and experiences that will deliver outcomes supporting the various South Australian brand pillars.

Provide leadership and guidance to South Australian tourism operators to increase their business capabilities and experience sale ability within all distribution channels.

Undertake research and identify product and experiences gaps and work with key stakeholders to implement solutions.

Develop strong relationships with key government and private partners to influence conversion of South Australian tourism experiences.

Position descriptions can be accessed via our careers page: Careers | Tourism SA

This full-time position is offered for a 5-year term, at a salary classification of ASO6.

A wide range of employee benefits are available at SATC including:

Parental and Purchased Leave Entitlements

Opportunity to join a fun and active social club

Annual Calendar of Wellness events

Mental Health First Aid Training

Ongoing Training and Development opportunities

Annual skin checks and flu vaccinations

Casual Fridays

Staff recognition and service awards

Access to a free and confidential employee assistance program

The South Australian Public Sector is committed to building a diverse workforce, ensuring equitable opportunities for all, and fostering an inclusive culture where everyone belongs, and their uniqueness is valued.

Applications consisting of a resume and cover letter are to be directed to Miranda Lang, Director, Regions and Industry Development, at the South Australian Tourism Commission.

Applications close: 5pm, Sunday 14 September 2025

Enquiries can be directed to People and Culture on 8429 4561

The South Australian public sector promotes flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.