The Growth Faculty brings ideas with impact from the world’s leading business minds. We are the leading provider of world-class education for executives and leadership teams. Via live events and our our online learning platform , we bring unique content from international speakers such as Jim Collins, Adam Grant, Hillary Clinton, Malcom Gladwell, Patrick Lencioni, John Maxwell and Liz Wiseman (to name a few). We exist to support and accelerate the success of growth businesses globally. Starting in Sydney Australia, we are now providing live events in New Zealand, UK and the US.

As the Senior Marketing Manager – Live Events, you are integral to the company’s success. You will take our live event program to market by developing and executing marketing strategies and maximise revenue. You will have experience creating and driving event strategies that build brand momentum, market leadership, lead generation, and client engagement. You will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. Working with the CEO, you will be a metrics-driven, creative, and proactive marketer who excels at bringing together professional audiences face-to-face to learn, network, and grow.

Responsibilities

Creating a comprehensive marketing plan for each assigned event, creating a go-to marketing campaign, detailing all event campaign activity, and tracking

Planning and delivering cross-channel marketing campaigns in line with event objectives and budget to ensure the greatest ROI and achievement of financial and delegate targets.

Lead the planning process for each assigned event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time.

Responsible for individual event marketing plan execution and reporting to meet registration targets

Strategically connect business priorities, objectives, and key messages to content delivery on assigned events.

Identify partnership opportunities, drive third-party alliance campaigns, and create win-win collaboration

Collaborate with the wider events team to ensure alignment of activities, share ideas, and best practices.

Manage external PR agency relationships, ensuring PR strategies are delivered and achieved.

Interface with various external and internal groups so teams are aware of planned activities and understand how to leverage them

Utilise analytical tools to inform and identify the best channel mix to achieve commercial and strategic goals and the best possible ROI on campaign spend

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and strategies.

Develop pre- and post-event campaigns that contribute to business objectives.

Write and proof copy for a range of marketing platforms and materials including websites, social media, emails and brochures.

Drive customer focus and a culture of customer centricity across the team, ensuring all plans are underpinned by an understanding of customer needs, and market dynamics

Gathering & evaluating customer research, demand for product, market trends, competitor data to help inform the development and creation of effective and engaging marketing plans

Determine and manage the company’s marketing budget

Produce routine and special reporting including regular KPI reports and quarterly reports for the Executive team

Requirements

5+ years of proven marketing experience in delivering commercially viable live events

Creative, innovative, and able to think outside the box

Analytical approach to marketing and ability to work with data

Demonstrable experience in the development and delivery of successful data-driven event marketing plans

Clear understanding of marketing metrics and KPIs, testing, performance measurement and the application of basic marketing principles

Goal orientated and ability to deliver results on time

Highly organised and proficient at managing multiple projects at a time

A strong commercial awareness and a clear comprehension of profit and loss/basic business principles

In-depth knowledge of SEO and web traffic metrics

Basic technical knowledge of HTML and web publishing

Experience with Marketing automation

Thorough knowledge of Microsoft Office products and WordPress

Previous experience in using CRM system eg. Salesforce, Active Campaign,

Open to change, new ideas, find the ebb and flow of our evolving business exciting.

Ability to embrace uncertainty with a contagious attitude of enthusiasm.

Like to have fun!