Drive strategic communication that connects industry, government, and communities.
Lead high-impact campaigns shaping Australia’s mining and automotive workforce future.

About the Role
As Campaign Lead, you’ll take the reins on end-to-end communication and engagement for strategic reform projects and high-profile initiatives such as the Workforce Plan, Strategic Workforce Advisory Panels (SWAPs), and Training Product Development. From shaping messaging strategies at project inception to delivering polished outputs across digital platforms, you’ll ensure AUSMASA’s voice is clear, credible, and influential.

Working collaboratively across multiple teams, you’ll bring together strong writing, digital delivery, and stakeholder engagement skills to connect audiences with our work and drive meaningful outcomes. This role is a rare opportunity to combine strategic thinking with hands-on execution in a national skills and workforce reform environment.

Key Focus Areas

Lead communication and engagement plans for multiple reform projects and initiatives

Develop engaging content, from project updates and surveys to speaking notes and industry updates

Act as comms lead for SWAPs, Workforce Plan delivery, and member-facing engagement

Deliver polished digital outputs across website, EDMs, and LinkedIn

Track and analyse campaign performance to inform continuous improvement

Maintain brand consistency and quality assurance across all channels

About You
You’re a strategic communicator who thrives in complex, reform-driven environments. You can distil technical or policy-heavy information into clear, compelling messages for diverse audiences – and you’re as comfortable crafting the plan as you are executing it.

You bring:

Tertiary qualifications in Communications, PR, Marketing, or Journalism

Experience delivering communication strategies in complex or reform-focused settings

Strong writing skills with a track record of engaging, audience-first content

Digital communications experience, including CMS, EDMs, and LinkedIn management

Ability to balance competing priorities with agility and professionalism

Desirable:

Knowledge of the VET system, mining and/or automotive sectors

Experience in a small, agile national team

Why Join AUSMASA?
At AUSMASA, you’ll be part of a purpose-driven team shaping Australia’s future workforce. We’re collaborative, inclusive, and values-led, committed to delivering impact through meaningful work. You’ll enjoy:

A supportive and flexible hybrid work environment

Opportunities for professional growth and cross-sector collaboration

A commitment to diversity, equity, and wellbeing

A first-rate CBD location with excellent facilities

We are proud to be an equal opportunity employer. We welcome applicants from all backgrounds and encourage you to reach out if you require adjustments or additional support in the recruitment process.

Ready to lead campaigns that make a national impact?
Apply now by submitting your CV and a cover letter outlining your interest in the role.

Applications close on Monday, 25 August 2025