• Broad brand and marketing role
• $550 p/day + super
• 3 month contract: ASAP start – 31 October 2025
• Sydney CBD – Hybrid (3 days in office / 2 days WFH)

Dynamic government department within Tourism, Hospitality and Sport are seeking an experienced Senior Advisor, Brand & Marketing to join their collaborative team. In this exciting role, you’ll lead the delivery of integrated, insight-led marketing campaigns that attract interest and investment in key government initiatives.

Key Responsibilities:

• Manage and coordinate the development and implementation of brand and identity strategies across the department’s portfolio. The role is responsible for developing and implementing marketing and communications programs for respective entities, in line with the department’s strategic agenda.
• Manage the implementation of integrated, insight-led, marketing campaigns and communications to attract interest and investment in the organisation’s key commitments.
• Foster and build relationships with business units and internal stakeholders to identify, plan and execute marketing campaigns using effective research and evaluation techniques, working with wider communications colleagues to deliver on cohesive integrated campaign activity where appropriate.
• Provide solution-focused brand and marketing advice and timely campaign reporting and insights, recommending stakeholder-centric improvements where feasible.
• Contribute to the implementation and management of research to better understand customer needs and improve targeting and segmentation, and to enable recommendations for future marketing activity, and/or to identify and highlight risks and mitigation strategies.
• Support the Associate Director Marketing to build relationships with external agencies including media and creative agencies and other stakeholders to deliver accurate, timely and cost-effective communication outcomes.
• Analyse, report and disseminate pertinent insights and recommend marketing approaches for maximum impact in consultation with the Associate Director Marketing.

About You:

• Tertiary qualifications in a relevant discipline or demonstrated equivalent relevant professional experience.
• Experience working in a lead communications and marketing role managing multiple brands and projects.
• Demonstrated experience managing creative and media agencies to deliver business and strategic outcomes within program and budget.
• Proven ability to deliver results calmly under pressure through problem solving and motivating internal and external stakeholders.
• Proven experience in brand management and marketing within a complex or multi‑stakeholder environment.
• Strong ability to develop and execute integrated marketing campaigns based on data and insights.
• Excellent relationship‑building skills with both internal and external stakeholders.
• Analytical mindset with the ability to interpret marketing performance data and recommend improvements.
• Previous experience working within the public sector in a similar brand and marketing role will be highly regarded

Benefits:

• Work with a passionate team in a fast‑paced, high‑profile public sector.
• Play a key creative role in driving tourism, hospitality, and sport growth in NSW.
• Enjoy a flexible hybrid work model – 3 days in the office, 2 from home.

Please apply online if interested and reach out to Holly Ash for more information - [email protected]