Marketing Specialist

Duration: 4 August – 3 November (subject to police check clearance)
Daily Rate: $500 + super (ABN or PAYG)
Location: Sydney CBD Location + WFH (hybrid)

About the Role

As the Marketing Specialist, you will play a key role in supporting campaign approvals, documentation, data insights and performance reporting for high-impact marketing initiatives. Your focus will be on ensuring compliance, driving improvements, and informing future marketing strategies through data and research.
Key Responsibilities

• Manage campaign documentation and approval processes aligned with NSW Government Advertising Act requirements.
• Develop and coordinate campaign objectives, creative/media strategies, and budget documentation in consultation with Campaign Leads.
• Analyse campaign performance using media dashboards, digital metrics, and post-campaign evaluations to generate insights.
• Deliver data and insights to support marketing strategy development, performance tracking, and optimisation.
• Work closely with research teams to apply qualitative and quantitative insights to campaign planning and consumer journey mapping.
• Identify research opportunities and gaps, define research briefs, and scope new data initiatives.
• Share insights on competitor activity, market trends, and creative testing outcomes with the broader Consumer Marketing team.

What You’ll Bring

• Proven experience in campaign and media performance reporting.
• Strong data analysis skills and proficiency with tools like Power BI, advanced Excel, or similar platforms.
• Demonstrated understanding of consumer insights and creative testing methodologies.
• Ability to translate complex data into clear, actionable insights for marketing and communications teams.
• Strong stakeholder engagement and communication skills.

If you are interested in this position, please apply in the first instance.