Digital Campaign Management:

· Plan, execute, and optimize digital marketing campaigns across various channels

· Monitor campaign performance, analyze key metrics, and make data-driven recommendations to improve ROI.

Content Creation and Web Management:

· Collaborate with internal team and external agencies to develop high-quality digital content across platforms

· Coordination of influencer marketing programme

· Maintain and update the company's website

· Management of distributor’s website content, ensuring products, information and uploaded files are up to date.

Social Media Management:

· Overseeing and manage social media channels, scheduling, and community engagement to foster audience interaction and brand loyalty.

Email Marketing:

· Develop and execute email marketing campaigns, including designing email templates, segmenting lists, and analyzing campaign results.

SEO and SEM:

· Work on improving the company's search engine rankings through SEO best practices.

· Manage cost-per-click (CPP) advertising campaigns to drive website traffic and conversions.

Analytics and Reporting:

· Utilize digital marketing analytics tools to track performance, generate reports, and provide insights to the team.

· Identify trends, opportunities, and areas for improvement in the digital marketing strategy.

Other:

· Ad hoc marketing duties as required.

· Stay up-to-date with industry trends and competitor activities to inform marketing strategies.