About the business and the role

This isn’t marketing-as-usual. This is storytelling at scale, engineered for growth in a world shaped by AI, automation, and precision-crafted journeys.

As our Digital Marketing Specialist, you’ll lead EmployeeConnect’s digital growth agenda turning attention into action, interest into intent, and intent into conversion. You’ll design and execute full-funnel strategies that blend insight with imagination, structure with storytelling, and brand with behaviour.

At the core of this role is narrative thinking. You’ll shape how we communicate our value to the market, creating emotionally engaging content that builds trust, drives clarity, and supports every step of the customer lifecycle , from first impression to long-term advocacy.

You’ll be expected to bring your own toolkit, whatever stack, system or workflow helps you analyse, create, iterate, and optimise. You’ll dig deep into the performance data, spot drop-offs before they hurt, and identify opportunities to do more with less friction.

You’re a builder. A strategic operator who sees the system behind the story. You write with purpose, create with empathy, and test with rigour. You work independently but thrive on collaboration, and you understand that true marketing isn’t just about generating leads, it’s about delivering value, reducing support, and deepening relationships across every touchpoint.

If you’re a smart, savvy, and growth-minded storyteller ready to leave your mark on a scaling SaaS company, this is your opportunity to lead, build, and grow with us

The Company

EmployeeConnect has a SaaS start-up, boutique-tech feel with a 26 yo history. We are big believers in enjoying your work, we treat our employees like our best customers. Having fun, in a vibrant and collaborative work environment is our proven formula for success.

What you'll get

Generous base with growth bonus

Hybrid Work

Training & Coaching

Central CBD location

National/International travel opportunities

Genuine career progression

Annual salary review

If you have what it takes and are motivated by customer success with the desire to learn from the best, then take a chance and impress us!

Job tasks and responsibilities

Growth Strategy & Execution: Architect and execute omnichannel acquisition strategies. SEO, SEM, paid social, influencer, content marketing, affiliate, AI-assisted lead gen.

AI-Enabled Content Creation: Collaborate with AI tools and creative software to generate scalable, on-brand visual and written content. Think human–AI co-authorship.

Lifecycle & Funnel Optimisation: Map, measure, and optimise every step of the customer journey. Turn data into insight, and insight into growth.

Conversion Rate Experiments: Run A/B and multivariate tests across channels and segments. Scale what works. Kill what doesn’t.

Marketing Intelligence: Own reporting dashboards. Integrate with RevOps and SalesOps teams. Align marketing efforts to pipeline and revenue impact.

Cross-Functional Collaboration: Work across product, CS, sales and design to make sure messaging, value propositions, and demand signals are aligned and continuously iterated.

Skills and experience

3+ years of relevant work experience in a dynamic digital team

SaaS growth/ HR tech experience will be a bonus

You're a gun when it comes to metrics, tools, wordpress, & managing multiple campaigns and budgets across digital and other mediums

Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and advocacy

Strong interpersonal skills and experience building strong internal and external relationships.

An understanding of how to work with strong brands and demonstrate respect for brand tone and consistency

A track record of managing successful web and interactive projects

Ability to juggle a wide range of responsibilities in a fast-paced environment, complementing your 'hands-on' approach, creative flair, and ability to influence and engage stakeholders

If you’re ready to own the growth narrative of a SaaS company on the move and build something meaningful at the edge of technology and storytelling , then we’d love to hear how you’ll make your mark.