Personal Assistant & Content Strategist

Work Closely With Founder Kiara Jaye to Scale a 7-Figure Fitness Brand

Are you the kind of person who loves organising other people’s lives, thrives on structure, and gets excited by the idea of helping a business grow?

I’m looking for a Personal Assistant & Content Strategist to work directly with me, founder of RLStrength, to help run the behind-the-scenes of a fast-growing fitness and lifestyle brand. This isn’t just a job – it’s a chance to learn the inner workings of scaling a 7-figure business, have your hands in high-level strategy, and play a key role in our mission to transform women’s lives through fitness, nutrition, and mindset.

Our mission is to redefine what it means to be ‘skinny’ , not as a sign of restriction or insecurity, but as a symbol of strength, confidence, and long-term health. We empower women to build lean, toned physiques through smart training, sustainable nutrition, and a mindset built on self-respect, not self-punishment.

We want someone who believes in that mission and is excited to help us create content and systems that reflect it every day.

About the Role

This is an in-person Gold Coast role where you’ll be my right hand. You’ll take ownership of organising my calendar, priorities, and projects while also assisting with content planning and execution. Your role will have a mix of:

Organisation & Operations: Managing schedules, structuring workflows, and keeping everything running smoothly.

Content Strategy & Execution: Collaborate with me to create high-performing content across Instagram, TikTok, and YouTube, including planning, filming assistance, trend research, and analytics.

Brand Growth Support: Coordinating shoots, brand collaborations, and helping implement high-level marketing ideas.

Problem Solving: Anticipating what needs to be done before I even ask and removing roadblocks so I can stay focused on growth.

Who This Is For

You get genuine satisfaction out of bringing order to chaos.

You love social media, branding, and strategy and want to be hands-on behind a growing brand.

You’re proactive, detail-oriented, and learn fast.

You hold yourself to a high standard and thrive in a fast-paced environment.

You want a role where your work directly impacts the success of the business.

(Experience in PA roles or content is a bonus, but not essential – I care more about mindset and execution than a perfect resume.)

Why This Role is Unique

You’ll work side-by-side with me as the founder, seeing every moving part of scaling a 7-figure business.

Your ideas will matter, this isn’t a “just do admin” role.

You’ll be part of a brand with a strong mission to help women build confidence and strength without restriction.

If you love both organisation and creative strategy, this role blends both perfectly.

Details

Location: Gold Coast (in-person role).

Schedule: Monday to Friday, approx. 25–30 hrs/week.

Pay: $30–$35/hr (depending on experience).

Type: Part-time/Subcontract with potential to grow.