Digital Marketing Specialist
Peggs
Posted 1 day ago
We’re Peggs, an Australian-owned brand designing high-quality, freestanding portable clotheslines and accessories built for Australian homes and lifestyles. We’re on a mission to make laundry simpler, smarter and more enjoyable.
Our Handy Line® range is loved across the country, and we’re growing fast. With that growth comes an opportunity for a driven Digital Marketing Specialist to take our digital advertising, content and campaigns to the next level.
Why Work With Us
A strong and inclusive team culture where your input matters
Hybrid work flexibility – mix of WFH and office in Edwardstown, SA (Reviewed after Probation Period)
Part-time hours considered for the right candidate
Competitive salary + 10% Performance Incentive paid twice a year
Monthly team lunches
Fast-paced environment with the space to test and try new things
Real ownership — you’ll be trusted to take the lead and show what you can do
Supportive leadership that encourages professional development and experimentation
The Role
You’ll be our go-to person for executing and refining paid media strategies, working across Meta, Google Ads and Exploring New Channels. From testing creatives and audiences, to writing copy and analysing ROAS, you’ll help us find out what works best for our key customer groups and make sure our digital dollars go further.
You’ll also help us generate and shape creative content, from writing resonating copy to briefing in videos or UGC. You'll be data-led and performance-driven, with strong instincts for what will resonate with Australians aged 35–65 (our biggest audience).
Your Key Responsibilities
Paid Media Strategy & Execution
Manage and optimise digital campaigns across Facebook (Meta), Google Search, Display and Shopping
Develop and implement audience targeting strategies based on demographic insights
Continuously test hooks, messaging, visuals, placements and bidding strategies
Assist the Marketing Manager to oversee six-figure paid ad budgets, with a focus on ROAS, CAC, and conversion rates
Run experiments and A/B testing to learn and improve campaign outcomes
Content Creation & Creative Direction
Write engaging, brand-aligned ad copy for digital campaigns
Design static creative assets in Canva or Photoshop
Create and edit Instagram Reels or short-form UGC-style videos
Maintain brand consistency across tone, visuals and messaging
Spot emerging content trends and translate them into testable creative
Brief and review content with UGC creators
Support creative planning for paid content — what we say, how it looks, and where it runs
Assist with on-site creative updates — uploading new homepage banners, updating product pages, testing lightboxes and creating campaign landing pages in Shopify etc
Work closely with internal teams to ensure brand consistency and messaging
Digital Reporting & Insights
Monitor digital performance using GA4, Tag Manager, Meta Ads Manager, and Google Ads
Use tools like heatmaps and user behaviour tracking to spot friction points and improve the user experience on our website
Build regular reports with clear recommendations to improve conversions
Track and share what creative and messaging is resonating with our audience
Use real insights to drive future campaign decisions and creative testing
Email & Lifecycle Support
Assist the Marketing Manager to create customer emails using Klaviyo — including product launches, promos and automations
Update and Test abandoned cart flows, welcome sequences, win-back journeys
Create content and layout for emails, including banners, imagery and copy
Monitor email KPIs and identify ways to improve CTR, open rates, and conversions
What We’re Looking For
You Bring:
4+ years in a digital marketing or performance-focused eCommerce role
Proven experience running successful, high performing Facebook (Meta) and Google Ads for a product-based brand
Strong understanding of customer journeys, funnel strategy and conversion optimisation
Experience creating and briefing in creative content (especially ads)
Strong understanding of CAC, ROAS, conversion optimisation, and A/B testing
Working experience with Shopify and/or Klaviyo
Working experience with AI tools for content ideation and time-saving automation
Proven experience with Canva or Adobe CC (InDesign/ Illustrator/ Photoshop) skills
Experience using GA4, Meta Ads Manager, Tag Manager and analytics dashboards
You Are:
A confident copywriter who can craft compelling ads quickly
Up-to-date with trends and tech, and use AI tools to boost efficiency
Creative, analytical, and always looking for ways to do things better
Data-driven but creatively led and understand how content fuels performance
Organised, reliable, and able to juggle multiple campaigns and deadlines
Willing to roll up your sleeves and be hands-on where needed
Nice to Have
UGC campaign experience (influencers, content creators, video briefs)
Video editing skills for reels, tutorials or UGC mash-ups
Prior experience marketing a physical product in the home/garden or lifestyle space
Experience with Pinterest and/or TikTok
How to Apply
If you love the idea of getting hands-on with paid media, shaping creative content, and seeing real results from your work, we want to hear from you.
Please apply with:
Your Resume
A short cover letter telling us why this role suits you
(Optional) Any examples of ads or campaigns you’ve worked on that you’re proud of
About Peggs
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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