Are You OBSESSED WIth Direct Response Digital Marketing? Same Here - Join Us.

At The Professional Builder, we help elite residential builders systemise and scale their companies - and we play to win. We’ve been doing this since 2004, but 2025 is shaping up to be our biggest year yet.

Our team is made up of smart, self-directed operators who move fast, solve problems, and take full ownership of their work. We print member testimonials daily. We hold churn under 3%. We’re on track to double the business this year (again), and we’re just getting started.

If you're looking for a job where you can coast, or where someone hands you the perfect brief - this isn't it. If your main skill is SEO, blogging, content management, or social media… This role isn’t about that.

If you're the kind of marketer who wants to build, who gets energy from momentum, and who thrives inside a team that values clarity, speed and results… you're going to love it here.

If you have experience with copywriting, funnel builds, conversion rate optimisation, and the kind of marketing execution that turns strategy into results…

If you’re looking to join a fast-moving, high-performance team - and play a key role in scaling one of the top coaching brands in construction - this could be your next move.

We’re known for real results, not marketing fluff - and we’re looking for a Digital Marketer who can help us build and optimise the systems that fill our pipeline with the right leads.

You’ll need to be all about moving fast, executing, iterating, and having elite attention to detail- you won’t be doing brand work or high-level strategy, but you’ll be the person we count on to turn strategy into working, converting campaigns.

This Opportunity is for You If You...

Have 4+ years of experience in digital marketing - specifically, building funnels and running digital campaigns.

Know how to translate a big idea into a working landing page, email sequence, or campaign flow.

Live and breathe funnel builds, heatmaps, A/B tests, email automations, and small tweaks that drive big gains.

Have written or contributed to video scripts (ads, VSLs, webinar hooks) and know how to guide a creative team to bring them to life.

Are confident in tools like HighLevel, Hubspot, Everwebinar, and rely on numbers rather than guesswork.

Work well inside systems - not just designing strategy, but getting it launched, tracked and optimised.

Love collaborating with copywriters and designers but know how to drive a project on your own.

BONUS: You’ve worked in coaching, education or an info-product business (tell us in your application!)

This Role Probably Isn’t Right If...

You’ve never written a VSL, don’t know what CRO stands for, or haven’t built a funnel.

You want to be the "ideas" person but don’t want to build anything yourself.

You’re not comfortable working across multiple campaigns at once.

You need detailed instructions and constant oversight.

You shy away from numbers, testing, or reporting performance metrics.

You’ve never built a full funnel start-to-finish or can’t explain how you'd fix a low-converting page.

You’ll Be Responsible For:

Building, launching, and optimising lead gen funnels (e.g. quizzes, VSLs, lead magnets, webinars, SLOs).

Working on the our Book Funnel journey: lead capture, retargeting, nurture, upsell.

Improving conversion rates through A/B tests, heatmap insights, and UX tweaks.

Translating marketing strategy into tactical funnel builds and campaign structures.

Briefing our tech team or working in no-code tools (HighLevel, HubSpot, Everwebinar, etc.).

Writing short-form ad scripts, VSL outlines, and email flows - working closely with our copywriter to maintain tone and performance.

Tracking campaign performance and flagging issues or opportunities.

What Success Looks Like:

Funnels are launched cleanly, tested, and on time - no delays, no tech messes.

Book Funnel is optimised for leads and sales - with continuous improvements quarter to quarter.

Email sequences and broadcasts are tight, on-brand, and drive response.

Your CRO and testing efforts increase opt-ins, clickthroughs, and customer journeys.

Internal teams (Events, Creative, Content) trust you to get the job done without chasing.

KPIs & Metrics You’ll Be Measured On

Funnel Launch Speed - From idea to live campaign with minimal rework.

Conversion Rates - Leads, opt-ins, landing pages, and email clickthroughs.

Funnel ROI - Lead cost, conversion rate, and upsell performance.

Email Engagement - Open, click, and response rates for campaigns.

Those Who Thrive at TPB Are...

Critical Thinkers - You bring ideas and implement them fast.

Coachable Operators - You take feedback onboard and refine quickly.

Performance-Focused - You measure what matters and fix what doesn’t work.

Team Players - You collaborate, communicate, and share the credit.

Ownership-Minded - You get it done, even when it’s messy.

Role Details

Title: Digital Marketer (Funnels & Campaign Execution)

Reports to: Acquisition Lead/CMO

Location: Remote (AU/NZ preferred)

Hours: Full-time

Perks & Benefits

Work from anywhere - we're a global remote team.

Access to world-class marketing training and upskilling programs.

A team culture that values speed, ownership, and results - we’re not a family, we’re a sports team.

How to Apply

Shoot a short Loom video (3-4 minutes) answering:

What’s the most effective funnel or campaign you’ve personally built? What made it work?

What do you do first when a funnel or page isn't converting well?

Who do you learn from?

Then email your Loom video and a bullet-point CV to [email protected] with the subject line: “Your New Digital Marketer”