Marketing Executive/Manager | Integrity and Values
Sydney, Australia (Remote/Hybrid Available)

Empowering leaders to build responsible teams that produce extraordinary results

WHO WE ARE

Integrity and Values is a boutique family run business acknowledged as one of Australia's leading behavioural change companies. Since launching in 1991 we have worked with over 500 companies and transformed thousands of leaders.

We work with CEOs of mid-sized businesses, their senior executive teams and employees who value their growth as capable and effective leaders. Today our programs are acknowledged for delivering real and enduring change with results that can be measured over time.

THE ROLE

This newly created position calls for a marketer who can distil market insights and our business strategy into focused, high-impact campaigns. Success will be measured by two clear outcomes:

1. The steady flow of qualified leads progressing through the sales funnel, and

2. A visible rise in our brand’s profile among mid-market CEOs and business owners.

KEY RESPONSIBILITIES

Campaign planning, development and execution utilising our CRM (Hubspot), direct marketing, boardroom events, podcast platform.

Create and deploy compelling content enabling sales functions to increase productivity and leverage and promote the 36-year-old ‘best kept secret’ brand

Manage and analyse campaign performance educating and guiding the team in supporting future strategies and initiatives

Collaborate with our internal stakeholders and external service providers where a wealth of experience and expertise resides to be used and built on

Database Marketing segmenting and nurturing the large database of target market prospects and clients

REPORTING TO THE GM/DIRECTOR, YOU'LL BRING;

5+ years B2B marketing experience in professional services targeting business owners/business leaders

Experience in launching thought-leadership assets (podcasts, webinars, events) that generated qualified leads.

Knowing your way around Hubspot as your CRM, marketing automation and direct-marketing platforms.

Being a storyteller—whether creating and presenting a business case for marketing initiatives or persuasive marketing content.

Understanding the buying mindset of mid-size company CEOs: sceptical of fluff, hungry for proof, short on time.

Happily juggling strategy and sleeves-rolled-up execution engaging fully with a values-driven team (Connection, Care and Play).

WHAT'S IN IT FOR YOU?

Impact & autonomy: Own the full marketing function and see your work directly influence outcomes and revenue.

Flexibility: Hybrid working options available.

Professional growth: Budget for courses, conferences and coaching.

Great content has the power to educate, inspire and build trust, far beyond just selling products or services. At Integrity and Values, we are passionate about creating meaningful content that addresses the real questions our customers are asking. If this resonates with you and you're nodding along, you might be the perfect fit for our team as a Marketing Manager! Join us to shape a future where marketing conversations truly make a difference. We go beyond training leaders—we transform them. Our workshops and coaching programs empower business leaders to cultivate high-trust cultures, lead with integrity, and achieve exceptional results. We believe that everything we create is required to add the foundations of trust, education, and authority in our industry.

WHAT YOU'LL DO

Focus Area & Key Outcomes

Strategic Execution

Translate the business plan into a 12-month marketing calendar aligned to filling the sales funnel and delivering sales targets and contribute to the marketing strategy development.

Sales Enablement

Arm the sales team with pitch decks, case studies, email/phone cadences and demo scripts that shorten sales cycles.

Database Development

Segment, score and nurture our existing CEO/business owner database through multi-touch sequences—email, direct mail, warm calls, peer-round-tables and live events.

Offline Activation

Design and run C-suite breakfasts, industry-body partnerships, printed thought-leadership and premium lumpy-mail campaigns to reach leaders who spend little time online.

Podcast Promotion

Own timelines, guest outreach, production coordination and omnichannel promotion (LinkedIn, email, PR, speaking gigs) for our forthcoming podcast.

Analytics & Optimisation

Track pipeline influence and ROI via HubSpot (or similar), fine-tuning campaigns for cost-effective lead and revenue growth.