As our Marketing Manager, you’ll play a key role in shaping how the ROWIE story is told - leading marketing execution across digital, retail, and wholesale channels. Based in Byron Bay, you’ll collaborate closely with our founders and team to bring campaigns to life, translate creative direction into action, and drive brand growth through thoughtful strategy and performance insight. From launch calendars and influencer activations to B2B campaigns and boutique events, you’ll have space to lead, contribute, and make a tangible impact - while helping guide the future of a brand with purpose at its core.

Key Responsibilities

Strategy & Planning

Lead the seasonal marketing calendar across brand, product, and commercial moments

Build and execute marketing strategies that balance brand integrity and growth

Align campaign planning with sales data, product drops, and customer insights

Campaign Execution & Rollout

Translate creative direction (from brand and founders) into clear briefs and rollout plans

Manage lookbooks, EDMs, digital assets, influencer campaigns, and retail activations

Write copy and shape brand storytelling across EDMs, socials, product messaging, and campaign assets.

Coordinate boutique and wholesale support across launches and key events

Performance & Brand Development

Monitor campaign performance and optimise based on insights and trends

Ensure consistency of brand tone and visual identity across all touchpoints

Collaborate cross-functionally with ecommerce, retail, and design teams

Team Leadership & Growth

Manage and grow the marketing team, including contractors and future hires

Lead team workflow, capacity, and performance with clarity and support

Manage budgets, timelines, and deliverables with autonomy

Liaise with our PR agency to support national and global growth