We're back on the hunt for this dynamic role. Feel free to apply for this role again if you have in the past.

We’re Building Bold. Are You In?

At The Lifestyle Co., we’re not just in fashion — we’re redefining it. Through our two brands, 2EROS and Supawear, we craft high-quality, style-led pieces that celebrate modern masculinity, self-expression, and confidence. Our DNA is design, storytelling, and standing out, not fitting in.

We’re looking for a Content and Social Marketing Expert who loves fashion, content creation, and bold brand energy.

The Role: Creative. Strategic. All You.

This isn’t your typical marketing job. You’ll lead content and social (end-to-end) as the sole expert in this space. From campaign shoots to Reels, you’ll plan, shoot, edit, and post content that drives conversation and conversion across Instagram, TikTok, YouTube, and Facebook.

You’ll work closely with our founder and design team to bring every brand moment to life. If you’re a hands-on creative who can spark attention in the first 3 seconds, this is your playground.

Key Responsibilities

📸 Content Creation & Production

Ideate, shoot, and edit premium visual content (photo and video) in-house and on location

Plan and execute branded content series that build equity and engagement

Craft compelling visual hooks tailored to platform-specific behaviour

Direct and collaborate with photographers and stylists during campaign shoots

Oversee influencer gifting and UGC collaboration for content pipelines

Capture lifestyle, behind-the-scenes, and product-centric visuals

Support e-commerce production shoots for product launches and campaigns

📱 Social Media Management

Own the daily execution and scheduling across Instagram, TikTok, YouTube, and Facebook

Develop and refine channel-specific growth strategies

Drive brand engagement through community management and interaction

Produce Reels, Shorts, Stories, and platform-native content formats

Elevate the personality of each brand through authentic and consistent presence

✍️ Brand Storytelling

Translate brand pillars into bold narratives and campaigns

Partner with product and design teams to tell stories that matter

Ensure content aligns with evolving brand voice and mission

Tap into culture, trend cycles, and customer sentiment to inform storytelling

📊 Analytics & Optimization

Track content performance using insights from Meta, TikTok, and YouTube

Test and iterate based on platform algorithm shifts and user behavior

Stay ahead of emerging trends, competitor moves, and algorithm updates

Your Superpowers

2+ years experience in content and social marketing for fashion, lifestyle, or e-commerce brands

Expert-level skills in mobile-first video editing (CapCut, Premiere Pro, Final Cut)

Strong photography and on-set production capabilities (lighting, framing, styling)

Deep knowledge of what makes a scroll-stopping hook in the first 3 seconds

Proven track record managing and growing brand accounts on TikTok, Instagram, YouTube

Understanding of men’s fashion, trends, aesthetics, and storytelling

Exceptional communication and project management skills

Tools We Use

Creative: Adobe Suite (Premiere Pro, Photoshop, Illustrator, Lightroom), CapCut, Canva

Social: Meta Business Suite, TikTok Business Center, YouTube Studio

Scheduling: Later, Planoly

Collaboration: Dropbox, ClickUp, Slack

Bonus Points

Experience in influencer or UGC marketing

Drone or gimbal videography skills

Styling or fashion direction experience

Why Join Us?

This is your chance to shape two distinctive men's fashion brands' content, energy, and cultural presence. You’ll work directly with a creative founder, be part of an ambitious team, and have the freedom to take creative risks that set new standards for visual storytelling in fashion.

We believe in originality, ownership, diversity, and doing work that makes a difference. Our brands champion confidence, self-expression, and the power of style.

How to Apply

Send us:

Your portfolio, reel, or social handles outlining graphics, photogaphy and video skills

A short note telling us why you’re the perfect fit

Our website: www.thelifestyleco.com.au