Welcome to H&S, a global leader in wellness brands, creating innovative products that make happiness simple. We champion wellness and elevate lives by prioritising the well-being of our customers.

We manage 300 international brands that have positively impacted the lives of over 50 million people worldwide. Our commitment to excellence is reflected in every aspect of our operations, from our dedicated R&D team that drives innovation to our state-of-the-art manufacturing facilities that ensure superior product quality. By maintaining a robust, owned distribution network, we guarantee stringent control from upstream to downstream, allowing us to deliver truly prime offerings. Whether through iconic products, pioneering category leaders or timeless heritage brands, our mission is to enhance lives globally. We are devoted to delivering superior value and inspiring a future where happiness and wellness are the cornerstones of everyday life.

With e-commerce operations globally, your focus and responsibility will be on the Australian domestic business. In this role, you will leverage your strong understanding of online trading performance and the critical role of each digital channel in the customer journey to drive acquisition and retention. This includes EDMs, CRM, database acquisition, SEO/SEM, digital marketing and promotions, digital advertising, website inventory optimisation, UX, online merchandising and content optimisation.

Commercial Performance

• Own the eCommerce P&L, including bottom-up revenue forecasting and managing digital marketing budgets with a targeted ROI by category/brand.

• Analyse and present sales and margin performance regularly, providing actionable insights to boost revenue and increase profitability.

• Use data analytics to enhance the brand's online digital identity, ensuring alignment with commercial performance.

• Proactively identify tactical opportunities to increase e-commerce performance uplift across key drivers such as traffic, conversion rate and average order value.

E-commerce Shops + Merchandising

• Develop and implement digital channel strategies aligned with brand objectives, key moments and the marketing calendar.

• Manage our Digital Sales and Strategy lead to implement a CRO strategy, execute A/B Tests, report on performance and implement any winning outcomes.

• Work with both internal and external technology stakeholders, e.g., Shopify, Klaviyo and Gorgias, to ensure that E-Commerce sites across all markets are working reliably to meet short-term and long-term financial goals.

• Manage and develop a best-in-class online merchandising experience to maximise landing page conversion and enhance customer engagement.

• Adapt the online experience to meet the needs of local consumers to maximise conversion and grow a long-term, valuable customer base.

Cross-Functional Collaboration

• Work closely with the Marketing team to drive the following digital outputs: email, database acquisition and retention, database segmentation and analysis, traffic management, SEO, SEM, retargeting and management of affiliate networks.

• Collaborate with the Marketing team to manage website content, including copywriting, photography, video, and creative direction, ensuring alignment with brand guidelines.

• Collaboration with the marketing team to develop and maintain a global digital calendar. Considering local calendar, stock, and supply chain considerations.

• Partner with the Sales team (wholesale and trade) to develop and maintain the flow and function between direct and indirect sales channels, ensuring a cohesive strategy and seamless customer experience.

• Partner cross-functionally with leaders in the business to develop demand and supply strategies to grow the E-commerce channel.

• Managing our external digital agency relationships including digital advertising and web development to deliver growth and profitability.

Reporting

• Report monthly to the leadership team on global business goals, including traffic, conversion rate, revenue by segment and contribution margin by region and channel - providing insights and recommendations for strategic improvements.

• Assist the Head of Department with relevant tasks and projects to support the overall e-commerce strategy and execution.

Key Skills & Experience

• 3 years of demonstrated experience in an E-commerce trade role.

• Experience working across multiple markets

•Deep understanding of eCommerce, including platforms like Shopify, Amazon, Klayviyo, Gorgias and familiarity with tools like Google Analytics, Google Ads, and Meta Ads.

• Demonstrated ability in a commercial leadership position, managing projects, budgets, and driving innovative solutions to meet financial targets including revenue and profit.

• Strong business acumen, exceptional initiative and a strategic vision.

• A passion to build, lead, inspire, and develop a team in a collaborative environment.

• Excellent analytical skills, with the ability to interpret large amounts of data, perform cost-benefit analysis, and develop strategies to achieve business goals.

• Experience working with merchandising and content/creative teams to optimise performance.

• Exceptional communication skills to effectively collaborate with various teams and stakeholders.

• A strong customer-centric approach, with a proven track record in customer acquisition, retention, and satisfaction.