Location: Melbourne, Australia
Employment Type: Full-time
Experience Required: 3+ years in automotive marketing (EV experience a plus)

About Us

BYD Melbourne is leading the charge in Australia's electric vehicle revolution. As part of the Harmony Auto Group, one of the largest importers of premium and luxury EVs from China, we are proud to offer sustainable, high-performance vehicles in a dynamic, customer-first environment.

Key Responsibilities:

Develop and execute local marketing campaigns to drive brand awareness and lead generation for BYD’s EV lineup (Atto 3, Dolphin, Seal, etc.).

Collaborate with dealerships and sales teams to create retail-focused promotions (test drives, launch events, fleet partnerships).

Manage digital marketing channels (social media, SEO/SEM, email) with a focus on EV-centric messaging (e.g., cost savings, sustainability).

Analyze market trends and competitor activity (Tesla, MG, Polestar) to refine BYD’s positioning in Australia.

Work with BYD’s global/APAC teams to localise content while maintaining brand consistency.

Must-Have:

3+ years in automotive marketing (OEM, dealership, or agency-side).

Proven success in digital marketing (Google Ads, Meta, LinkedIn, CRM tools).

Strong understanding of Australian EV market (subsidies, charging infrastructure, consumer barriers).

Ability to create data-driven campaigns (Google Analytics, Meta Business Suite).

Excellent copywriting and storytelling skills for EV-specific messaging.

Nice-to-Have:

🔹 Experience with Chinese automotive brands or cross-cultural campaigns.
🔹 Knowledge of fleet/channel marketing (BYD targets corporate buyers).
🔹 Familiarity with performance marketing (lead tracking, dealership support).

Personality & Culture Fit:

Passion for electric vehicles and sustainability.

Adaptable to a fast-growing brand (BYD is scaling aggressively in Australia).

Collaborative mindset (works with sales, PR, and global teams).

Why Join BYD?

Lead marketing for the world’s top-selling EV brand.

Competitive salary + performance bonuses.

Career growth in a high-impact role as BYD expands across Australia.

For confidence candidates, please contact Naya at 0487691777