Company Overview

DCH Marine is a leading distributor of prestigious yacht brands in Hong Kong and Greater China since 2013. Today, its regional presence has expanded across Asia-Pacific, offering comprehensive solutions such as new Yacht Sales, Brokerage, Yacht Charter, After-Sales Support, and extensive marine related services.

DCH Marine are the exclusive Asia-Pacific distributors of Sunseeker and Saxdor Motor Yachts, along with Williams Jet Tenders for major markets in the region, serving customers with passion and excellence.

Position Overview

We are seeking a dynamic Assistant Marketing Manager to join our team. This individual will be an all-rounded, flexible and versatile marketer who will help with the growth of our yacht business across Australia and beyond. To be successful in this role, you should have hands-on experience and be able to turn creative ideas into effective marketing initiatives that align with DCH Marine's brand and business goals.

Responsibilities

Support the development and execution of marketing campaigns to increase brand visibility and promote marine and yacht products across Australia and the region.

Assist with a variety of organic and paid acquisition channels such as driving digital marketing strategies that increase brand awareness, traffic, generate leads and sales.

Assist in creating engaging content for digital platforms, print materials, and promotional assets, ensuring brand consistency.

Help manage social media channels including posts/stories, monitor and respond to messages in a timely fashion, and performance analysis.

Update website content and monitor online metrics.

Assist in customer relationship management (CRM) systems by updating the databases, managing and tracking campaigns through various channels including e-newsletter, WhatsApp etc.

Build relationships with industry players, agencies, and vendors.

Seek partnership opportunities with like-minded luxury brands.

Help oversee advertising campaigns across different channels and platforms, ensuring consistency and alignment with the brand image and goals.

Assist with planning and coordinating marketing activities such as boat shows, various events, brand activations, including logistics and vendor liaison.

Conduct research on customer demographics, competitors’ strategies, and industry trends to inform marketing initiatives.

Manage and coordinate photo/video shoots.

Handle day-to-day marketing administration including scheduling, documentation, preparing marketing reports, and budget tracking.

Requirements and Skills

Degree or above in Marketing, Communications, Business, or a related field.

Minimum 5 years’ experience in Marketing, preferably in the marine, automotive, or luxury lifestyle sectors.

Familiarity with digital marketing tools, social media platforms, and basic design software (e.g., Canva, Adobe Creative Suite).

Ability to interpret marketing data and provide actionable insights.

Strong eye for design and storytelling with experience in content creation and campaign execution.

Able to manage various agencies and external vendors.

Experience skills in event coordination and management.

Strong organizational, project management and planning skills. Able to prioritize multiple tasks under tight deadlines while maintaining work quality.

A highly motivated individual with an entrepreneurial spirit that can work independently and a self-motivator who can manage multiple priorities.

Excellent written and verbal communication skills.

Willingness to travel occasionally for events an