About the Role

We’re looking for a commercially minded and data-driven E-Commerce Specialist to take ownership of our digital sales strategy. This role is perfect for someone who thrives in a fast-paced, results-focused environment and understands the full spectrum of online retail from digital marketing through to logistics and customer retention.

Key Responsibilities

• Manage and optimise online marketing campaigns to drive traffic, conversion, and sales
• Oversee e-commerce operations, including 3PL and logistics partners
• Collaborate closely with customer service and technical teams to enhance the customer journey
• Drive maximum use of e-commerce platforms (e.g., Shopify), improving online capabilities and functionality
• Develop and execute product campaigns in alignment with key promotions and sales targets
• Work alongside product and marketing managers to align messaging and content
• Monitor and analyse website performance and customer data to inform strategy
• Improve user experience with a focus on creating a user-friendly, conversion-optimised site
• Understand and implement SEO, Google Ads, and broader digital sales strategies
• Contribute to product positioning and pricing strategies that align with commercial goals
• Maintain a deep understanding of what’s selling and market trends

What We’re Looking For

• Min 2 years' experience in an e-commerce or digital marketing role
• Strong understanding of Shopify and other online platforms
• Highly adaptable, commercially savvy, and customer-focused
• Proven ability to manage stakeholders such as logistics, inventory, and 3PL relationships
• Analytical mindset – confident with interpreting sales and site data to drive decisions
• Excellent written and verbal communication skills
• Self-starter with a growth mindset and attention to detail

Preferred Attributes

• Data-driven
• Experience with product lifecycle management
• Understands the full sales and marketing funnel
• Familiarity with retention marketing and campaign optimisation