About us

Expanscience Laboratoires is a family-owned French Pharmaceutical and Dermo-Cosmetic company with more than 70 years' experience. This is your opportunity to join a BCorp certified, mission-driven company via its Australian subsidiary working for the Mustela brand. Mustela is a well-established baby skincare expert brand available in Australian pharmacies, online retailers and baby stores. It is the #1 baby and child skincare range in European pharmacies and has leading-edge expertise in baby and children's skin. Join us in this growth stage of our business as we continuously explore new market opportunities.

Qualifications & experience

Are you a digital all-rounder with a passion for content, campaign performance, and consumer experience? We’re looking for a Digital Specialist to lead and execute digital initiatives that build brand awareness, drive consumer engagement, and grow sales for Mustela, the #1 baby care brand in European pharmacies.

In this role, you’ll bring digital strategies to life across paid media, social, CRM, SEO, influencer marketing, and e-commerce. Reporting to the Marketing Manager, you'll play a key part in our 360° marketing plans and help us create a strong, always-on consumer journey.

Degree qualified in Marketing, Business or related field

2+ years' experience in a digital marketing role, ideally in skincare, beauty, or consumer health

Experience running social media, CRM, SEO/SEM, and paid ad campaigns

Strong understanding of Google Analytics, SEMrush, Meta Ads Manager, or similar tools

Experience with SEMJI, Pixability, Shopify, Klaviyo, and similar platforms

Excellent written and visual communication skills; Canva and video editing proficiency required (bonus if you’re great with InDesign, photography, or videography)

Data-driven mindset with a proven ability to optimise performance

Fluent in both French and English with a flair for adapting tone to brand voice

In-tune with new trends in digital, best practices, and tools

Above average IT / computer skills

Attention to detail with strong analytical skills to interpret data and make data-driven recommendations

Strategic orientation

Organised, flexible, self-starter and results oriented

Tasks & responsibilities

Develop and execute digital marketing campaigns (social, paid, content, influencers, SEO, SEM)

Manage and grow Mustela’s social communities and website (including back-end CMS)

Manage and optimise brand website

Own CRM activities and create impactful newsletters

Manage relationships with local influencers and advocates

Monitor KPIs, generate insights, and optimise digital activity to maximise ROI

Support the 360° marketing plan with creative content, calendars, and reporting

Oversee the digital marketing budget alongside the Marketing Manager

Benefits

Private Health Insurance subsidy

Public Transport subsidy

Hybrid working model offering work-life balance

Free monthly product allocation

Free coffee and snacks!

Work for a BCorp company

Supportive team culture

A chance to own digital strategy and execution in a growing market

Play a visible role in shaping how Australian and New Zealand consumers engage with Mustela

Work in a close-knit, supportive environment backed by a family-owned French pharmaceutical and dermo cosmetic company with products available in 100 countries

Convenient location in Camberwell, with easy access to public transport