Kicks Entertainment is seeking a Senior Marketing & Communications Executive to help implement all marketing campaign activity for our portfolio of music festivals, including Spilt Milk festival. If you enjoy delivering strategic outcomes across the full marketing mix and love to collaborate, you should probably apply.

Kicks Entertainment

Kicks is a small team of music event professionals with a passion for creating unique and exciting live events and experiences. Kicks is responsible for creating and delivering Spilt Milk, Australia’s fastest-selling single-day music festival. Spilt Milk attracts people from across Australia to regional locations to showcase international and national artists in an immersive festival landscape. This is a great time to join Kicks as we continue to expand our stable of festivals, touring and bespoke events in 2025.

www.kicksentertainment.com.au

www.spilt-milk.com.au

What we can offer:

● $105,000K pro rata + super

● Great career opportunity with a fast-growing company based in Darlinghurst

● Chance to create unforgettable event experiences

● 6 month fixed term contract with a possibile extension

Role description

Reporting to the Marketing & Communications Manager, the Senior Marketing & Communications Executive will implement all marketing campaign activity for Kicks’ portfolio of music festivals, in line with the strategy for 2025. The Marketing & Communications Executive will work collaboratively with the whole Marketing, Brand & Product team.

The main accountabilities of the Senior Marketing & Communications Executive include:

• Create & implement innovative and creative marketing campaigns for Kicks’ music festival portfolio, in line with the marketing strategy for each event
• Develop & deliver the content of digital marketing campaigns ensuring the campaigns are relevant, targeted, and written in the relevant brand’s tone of voice.
• Manage the campaign planner for each event, ensuring key milestones are delivered to deadline and to budget
• Contribute to all content deliverables of the marketing campaign to ensure key milestones are delivered to deadline and to budget
• Coordinate the production of all campaign assets to deadline, working closely with the Brand & Content team and creative agencies to ensure our timelines are met.
• Assist in managing festival inboxes to liaise with event customers, ensuring their questions are answered in a helpful and timely manner
• Build, write and send eDM campaigns, with the support of the Brand & Content Team
• Assist with managing key suppliers, including the PR, Web and Digital agencies for each campaign
• Manage onsite event communications across email, web and app, with input from the Brand + Artist Manager, and Marketing & Communications Manager
• Write the event website content - ensuring it is correct, and is optimised for SEO and analytics
• Assess and identify areas for improvement in customer journey from first brand awareness through to engagement with event marketing, ticket purchase, interaction in comms, event attendance and through to post event experience.
• Monitor and track competitor and market activities.

Our ideal candidate will bring;

• 4+ years marketing experience and with a strong understanding of digital
• Solid marketing experience covering the full breadth of the marketing mix including social advertising, digital marketing, publicity, CRM and promotions
• Experience using email service providers like Mailchimp, Braze, Klaviyo or similar
• Excellent analytical & reporting skills, experienced in using data to inform marketing decisions
• Strong level of digital & social media marketing skills, including experience with Google AdWords, Google Analytics and Meta Ads Manager
• Is excited by innovation in the marketing landscape and creating ways to implement new ways of doing things
• Excellent attention to detail & exceptional oral and written communication
• Ability to work under pressure and maintain a high standard of work
• A passion for working in the music and events industry and an understanding of the unique hours required around events launches and delivery
• Basic graphic design and/or video editing skills a plus
• Experience using website CMS platforms like Wordpress
• Knowledge of the Adobe creative suite
• Previous work in events or music a plus
• Tertiary qualifications in Marketing, Communications or Publicity are ideal but not mandatory

At Kicks Entertainment, we thrive on different perspectives and unique ways of thinking. We recruit team members based on capability & performance regardless of abilities, sexual orientation, heritage, ethnicity, faith, and gender. Our inclusive culture empowers all of us to connect, belong, and grow. As we unify music lovers through our events, we are committed to showing value and respect for all as well as encouraging open collaboration and communication.