The Marketing Specialist plays a key role in delivering the Clare Valley Wine & Grape Association’s (CVWGA) marketing strategy. The ideal candidate will be responsible for elevating the Clare Valley wine region brand through event promotion, marketing communications, and stakeholder engagement. The role champions the vision and values of the CVWGA to strengthen the profile of the region and help its member businesses thrive. You will collaborate closely the Executive Officer and other members of the team to ensure that you deliver high quality, impactful events and marketing communications that align with the CVWGA strategic goals . Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Responsibilities -

Marketing & Brand Strategy

Implement and manage the elements of the CVWGA Marketing Plan across all channels.

Coordinate marketing campaigns to grow regional brand awareness.

Oversee brand consistency across all activities and touchpoints.

Manage media relations and PR efforts to promote regional stories and success.

Event Marketing

Plan, promote and execute flagship events such as Clare Valley Gourmet Week, Clare Valley Wine Show, and Benchmark Tastings along with any other events that form part of the operational plan.

Work closely with event stakeholders to ensure experiences reflect the regional brand and attract key audiences.

Manage marketing budgets and deliverables related to event promotion.

Digital Marketing & Content Creation

Create compelling content for social media, newsletters, and web platforms.

Manage digital campaigns and community engagement across social channels.

Maintain and update the CVWGA website and CRM platforms.

Partnerships & Sponsorships

Develop and maintain relationships with industry stakeholders, sponsors, and partners.

Identify new opportunities for collaboration and funding to support strategic initiatives.

Member & Stakeholder Communication

Deliver timely and relevant communication to members via digital platforms and member portals.

Build strong relationships with member businesses to support alignment and engagement with CVWGA goals

Maintain and update CVWGA website and CRM.

Qualifications

1-3 years' of marketing experience

Tertiary qualification in Marketing or a related field of study

Excellent writing and communication skills