Position: QMusic Senior Manager of Marketing and Communications

Reports to: QMusic Chief Executive Officer

Direct reports: QMusic Marketing Executive, Senior Graphic Designer

Location: 374 Brunswick Street, Fortitude Valley, QLD 4006

Employment Basis: Full time / Negotiable

Term: Permanent

Salary: $85,000 plus Superannuation

Start Date: ASAP

ABOUT QMUSIC

QMusic is the peak body for Queensland’s music sector, the state-wide representative voice for Queensland’s musicians, music workers, live music venues, and fans.

POSITION SUMMARY

The Senior Manager Marketing and Communications is a key leadership role responsible for developing and implementing the marketing and communication strategies across multiple channels and audiences that tell QMusic’s story to the world.

The position collaborates extensively with the Programming and Partnership team, leads a small year-round internal team, and manages various additional external agencies and contractors throughout the year to deliver QMusic’s key events.

This role is ideal for someone who likes to lead strategy and be hands-on with the day-to-day delivery of communication plans and marketing campaigns. The successful candidate will bring a wealth of experience in music and arts marketing and expertise in corporate communications to drive awareness of the organisation’s key events and broader industry advocacy work.

KEY ACCOUNTABILITIES

Marketing and Communication Strategies & Execution: Lead the development and execution of QMusic’s annual marketing and communications strategies.

Lead the development and delivery of the annual strategic marketing and communications plans for QMusic and the organization’s core activity.

Working with the CEO, develop a company-wide corporate communications and brand strategy across all channels.

Understand and implement accessibility strategies.

Manage activities of external service providers to ensure activities are delivered on time, on budget and with brand consistency.

Organisational Management: Provide leadership and management to the QMusic marketing and communications team and proactively collaborate across departments to align marketing and communications with organisational goals and stakeholder needs.

Provide direction and leadership to the Marketing team to deliver a corporate comms strategy that builds the QMusic brand and communicates it’s successes to key stakeholders.

Be a driver of the organisation’s values and overseeing formal and informal professional development of the marcomms team.

Manage other staff as required including interns and volunteers.

Maintain relationships with stakeholders, including partners, government and media.

Collaborate with programming, operations, and partnership teams to align marketing efforts with organisational goals.

Campaign Management: Oversee the planning, delivery, and evaluation of marketing and publicity campaigns for QMusic programs and events.

Oversee all marketing campaigns, ensuring they are engaging, on-brand, and results-driven.

Oversee marketing and promotional budgets.

Manager external PR agencies for delivery of publicity and communications for major QMusic events.

Write, distribute and pitch media for various internally delivered programs

Be responsible for event announcements and on-sale strategies in collaboration with key partners.

Work with the CEO and Programming team, to develop, design, implement and manage the communication program for QMusic’s membership base.

Digital Marketing: Oversee the development and maintenance of digital marketing and communications across QMusic platforms.

Lead the maintenance and development of digital communications including websites – qmusic.com.au and bigsound.org, social media, native advertising and direct marketing pieces

Oversee the development and execution of high-impact digital marketing campaigns, including social media, email marketing, SEO, and paid advertising.

HOW TO APPLY

To view the full Position Description including the Key Capabilities for the role and instructions for how to apply, head to the Careers section of the QMusic Website: https://www.qmusic.com.au/about/careers

Submit your application via the QMusic Job Applications form by 11:59 PM AEST Sunday 1 June 2025.

Application Form: https://airtable.com/appFsSgMr7yDhPRLo/shrR3jVIZYcoV48FS

IMPORTANT: Please note we will only consider applications submitted via the Airtable form above, please do not submit your application via the SEEK application process.

Enquiries: Please contact the QMusic office on (07) 3257 0013 or [email protected]