Digital Marketing Officer

Are you a creative and data-driven digital marketing enthusiast? We’re on the hunt for a Digital Marketing Officer to take our brand to new heights with innovative campaigns, strategic insights, and expert digital execution. If you thrive in the fast-paced world of social media, SEO, content creation, and online advertising, and love crafting engaging digital content, this is your chance to make a real impact. Join our dynamic team and shape the future of our digital presence!

What the opportunity is:

• Employment with Museums of History NSW.
• Clerk Grade 5/6. Remuneration package includes salary ($97,027 - $107,059), employer's contribution to superannuation and annual leave loading.
• Ongoing full-time employment.
• The role will work across Sydney.

What we do
MHNSW brings together the museums, historic houses and associated collections previously in the care of Sydney Living Museums with the vast collection of more than 13 million items held by the former NSW State Archives. This includes one of the world’s most complete and important collections documenting colonisation.

What you’ll do with us
Lead the coordination, production, and delivery of dynamic content across MHNSW’s owned social and eDM channels, while driving innovative initiatives to promote our activities and offerings, engaging diverse audiences along the way.

For more information on the role you are welcome to contact Karen Rivera, Head Marketing & Audience Insight, via 0424 774 918 or [email protected].

Click here for the role description including the capabilities required for this role.

What you need to do to apply
To apply you will need to submit the following:

• A one to two page cover letter outlining how your skills and experiences meet the essential requirements for this role,
• A current resume listing two referees, and
• Respond to the 2 targeted questions (no more than 300 words per answer). Your responses to the targeted questions should be submitted online during your application and not included in the covering letter

What you need to tell us - Targeted questions:

1. Please provide an example of where you have delivered strong growth in social media audiences and engagement, including your approach to content planning and production, and your results against KPIs.
2. Please provide details of a time where you have collaborated with a wide range of stakeholders to source ideas, information and participation in the creation of effective and engaging social media content.

Essential requirements of the role

• Tertiary qualifications in marketing, public relations or related discipline and a minimum 3 years’ experience in marketing and communications.
• Experience and knowledge of main social media channels including Facebook, Instagram, LinkedIn and YouTube.
• High level of attention to detail and accuracy.
• Solid understanding of what is appropriate and legal when moderating social media channels and when managing enews subscriber and other first party data.

Also note:

• For additional resources to help prepare your application and understanding of the process please refer to Applying for a job.
• To be eligible for an ongoing role in the NSW Public Sector you need to be an Australian Citizen or Permanent Resident. For temporary and casual roles, you need to hold a valid visa giving you permission to work in Australia as required by the role. All successful candidates will be required to undergo a criminal record check with NSW Police.
• A talent pool may be created for future ongoing and temporary roles and is valid for a period of up to 18 months.

Submit your application before the closing date: 11.59pm Monday 9 June 2025.

Diversity and Flexible Working
We are expert keepers and tellers of history, and its many stories, peoples, and cultures. We want to create a team and workplace that reflects this diversity as well as the diversity in the communities we serve. We know through experience that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better, more inclusive results and connects our people to our communities, to our history, and to each other.

Our vision is to support and empower First Nations people, communities and culture, and across the sites that we care for, we are committed to shifting perspectives, truth telling and delivering honest reflections on history.

If you are a First Nations applicant who would like to have a yarn about the role, or require additional support, please contact Hayden Walsh our Senior Advisor First Nations Employment & Engagement on 02 8239 2281 or via [email protected].

We understand that flexibility means different things to different people and are committed to offering flexible work arrangements where and when possible.

Our team can provide alternative formats to apply, make adjustments to the recruitment process and offer information about workplace adjustments and support networks.

If you are a person who requires adjustment and would like to request assistance, please contact Liz Akerboom on 02 8239 2355 or via [email protected].

For more information, please visit:
Information on some of the different types of disabilities
Information on adjustments available for the recruitment process

Thank you for your interest in this role. We look forward to receiving your application.