
Growth Marketer
Cloudcon Pty Ltd
Posted 14 days ago
About Us:
Cloudcon Solutions is a leading Australian provider of custom-built, all-in-one software solutions designed to streamline operations and drive success for businesses in the civil, rental, and enterprise sectors. We're passionate about helping our clients in industries like construction, mining, and manufacturing improve safety, boost productivity, and reduce costs through innovative, cloud-based technology. With a track record of 1,000+ digital solutions deployed and an unwavering commitment to customer satisfaction, we're poised for exciting growth.
The Opportunity:
This is where you come in! We're seeking a results-driven Growth Marketing Manager to spearhead our customer acquisition efforts and build a robust pipeline of qualified leads for our dedicated sales team. If you're passionate about developing and executing innovative growth strategies in a B2B SaaS environment and thrive on seeing your efforts directly translate into business growth, this is the role for you. You'll have the autonomy to experiment, optimize, and make a significant impact on Cloudcon's expansion.
What You'll Be Doing (Key Responsibilities):
Develop and execute comprehensive multi-channel growth marketing strategies aligned with company objectives, primarily focused on new customer acquisition.
Drive lead generation and build a predictable sales pipeline through effective digital marketing campaigns (SEO, SEM/PPC, targeted social media – especially LinkedIn).
Oversee our content marketing strategy, from ideation to execution, creating compelling and valuable content (blog posts, case studies, whitepapers, webinars) tailored to our diverse B2B target industries.
Manage and optimize our website for conversion (CRO), including landing pages and user journeys.
Implement and manage marketing automation tools and CRM integrations to effectively nurture leads and track performance.
Analyse marketing data, report on campaign performance, and use insights to continuously refine strategies and improve ROI.
Collaborate closely with the sales team to ensure alignment on lead quality and follow-up processes.
Work alongside product marketing to translate product features and value propositions into effective marketing messages and campaigns.
Stay ahead of the curve with new growth hacking techniques, B2B marketing trends, and emerging channels relevant to our target sectors.
What You'll Bring (Skills & Experience):
Proven experience (ideally 3-5+ years) in a B2B growth marketing role, preferably within the SaaS or technology sector.
Demonstrable success in developing and implementing strategies that significantly increased customer acquisition and built a strong sales pipeline.
Hands-on expertise across a range of digital marketing channels, including SEO, SEM (e.g., Google Ads), LinkedIn advertising, and email marketing.
Strong understanding of content marketing principles and experience in creating engaging B2B content that drives action.
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
Excellent analytical skills with the ability to interpret data, generate actionable insights, and make data-driven decisions (experience with Google Analytics is essential).
A proactive, experimental, and results-oriented mindset with a passion for continuous improvement and testing.
Strong communication, collaboration, and project management skills.
Bonus Points:
Experience marketing to the civil, construction, rental, resources, or industrial sectors.
Understanding of Account-Based Marketing (ABM) strategies.
Experience with Hubspot, and integrated solutions
Why Join Cloudcon Solutions?
Make a Real Impact: This is a key role where your contributions will directly fuel our growth and success.
Innovative Environment: Be part of a company delivering cutting-edge, custom software solutions to diverse and vital industries.
Supportive Team: Join a passionate and collaborative team that values innovation and prides itself on outstanding customer success.
Growth Opportunities: We are a growing company, offering potential for your professional development and career advancement.
Competitive Salary Package: We offer a competitive salary and benefits.
Flexible Work: We offer a supportive work environment with potential for hybrid work arrangements, based from our Abbotsford office.
Ready to Grow With Us?
If you're a driven and experienced Growth Marketer ready to take on an exciting challenge and help us reach new heights, we'd love to hear from you!
Please apply by sending your CV and a cover letter outlining your relevant experience and why you're the perfect fit for this role to:
About Cloudcon Pty Ltd
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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