Our client is seeking a highly motivated and experienced Digital Marketing Manager (Owned Channels) to lead the evolution and growth of their owned digital platforms, with a strong focus on social media, email, and app engagement. This is an exciting opportunity for a strategic and creative leader to transform how the brand connects with customers and builds loyalty across Australia.

As part of a collaborative team working with both local and international stakeholders, you will play a key role in shaping the future of the brand's digital presence in the Australian market.

Key Responsibilities

• Develop and implement transformation strategies for social media, email, and app channels.
• Lead the creation and execution of comprehensive content plans aligned with business objectives.
• Drive engagement through thoughtful storytelling and content that reflects brand values and purpose.
• Create a scalable framework for social media growth, with particular focus on Instagram and TikTok.
• Drive localised content creation to strengthen brand identity and communications.
• Own the briefing and execution of email and app content campaigns.
• Identify and activate new opportunities to boost brand awareness, customer loyalty, and digital engagement.
• Manage senior-level stakeholder relationships and ensure alignment across all key departments including marketing, PR, eCommerce, retail operations, and merchandising.
• Liaise with global teams to ensure best practices are shared and innovation is constant.
• Lead and mentor a small, dynamic team (1-2 direct reports).

Experience, Skills, and Knowledge

• 4-7 years' experience in digital marketing with a strong focus on social media, email, and app channels.
• Proven ability to develop and implement transformation strategies across owned channels.
• Strong background in customer segmentation and personalization.
• Experience working in cross-cultural or global organizations is advantageous.
• Confident managing complex projects and aligning multiple stakeholders in a fast-paced environment.
• Advanced understanding of platforms such as Instagram, TikTok, Adobe Campaign, Salesforce, Klaviyo, and others.
• Deep insight into social trends, digital behaviours, and audience engagement.
• Exceptional communication and copywriting skills, with a strong storytelling ability.
• Demonstrated experience managing internal and external stakeholders and streamlining cross-team workflows.
• Knowledge of other digital marketing areas such as paid social, SEO/SEM is a bonus.
• Strong organizational, problem-solving, and time management abilities.
• Self-driven, adaptable, and enthusiastic with a strategic mindset and high attention to detail.

If you're passionate about digital storytelling, customer engagement, and leading a team to deliver meaningful results, we'd love to hear from you.

We especially welcome applications from digital marketers with experience in the Retail and FMCG sectors, where your expertise in B2C engagement across owned channels will be highly valued.

Apply now or reach out for a confidential conversation.

Please reach out to Sav on 0409420883 and email your resume to [email protected]

Who are we

At PERSOLKELLY, our passion is - and always has been - putting you first.

We propel our people forward by supporting their careers in fresh ways, backed by our expertise and capability.

We're committed to creating a safe and inclusive environment which values and respects diverse styles, backgrounds, experience and perspectives.

We welcome and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.

So it's over to you. If you would like to join our team, please APPLY now.

To learn more about working with PERSOLKELLY, we encourage you to visit our website.

Follow our LinkedIn page at linkedin.com/company/persolkelly for the latest updates and insights.