About the Role

The Sales Development Representative (SDR) plays a critical role in our business as the first point of contact with potential customers. Reporting into the Marketing team, the SDR is responsible for generating and qualifying leads to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and appointments for our sales organisation.

This position is essential to our growth, focusing on identifying new business opportunities, creating meaningful engagement with prospects, and laying the groundwork for successful sales conversations.

You’ll collaborate closely with our sales teams, marketing department, and strategic vendor partners to execute outbound campaigns that align with our broader business objectives and sales strategy.

Key Responsibilities

As a Sales Development Representative, you will:

Identify and qualify potential sales opportunities through outbound calls, emails, and social media outreach

Conduct research to understand the needs, challenges, and goals of prospective clients

Schedule meetings and appointments for the sales team with qualified leads

Maintain accurate and detailed records of all interactions in the CRM system (e.g., Microsoft Dynamics)

Collaborate with the marketing team to refine lead generation strategies and campaign messaging

Provide feedback to sales and marketing on the effectiveness of outreach efforts

Execute outbound campaigns in partnership with global and local strategic vendors

Time Allocation

40% – Making a high volume of outbound calls to potential clients

20% – Researching target companies and industries, including collaborating with sellers to define target accounts

20% – Updating and maintaining the CRM system with detailed and accurate information, including appointment monitoring

20% – Working closely with sales teams and vendor partners to align on outbound campaigns and create appointments

What You’ll Bring

To succeed in this role, you will bring:

Strong communication and interpersonal skills, with the ability to build rapport quickly

A self-starter mindset with a goal-oriented attitude and strong work ethic

Excellent organisational and time management skills, with the ability to manage multiple priorities

The ability to work both independently and collaboratively in a team environment

Experience using CRM systems, particularly Microsoft Dynamics or HubSpot

A natural curiosity and willingness to learn about our products, services, and customers

Previous experience in a sales, marketing, or customer service role