Join one of Australia's leading Chinese restaurant groups with locations across every state! With a commitment to delivering exceptional dining experiences, we proudly present three distinct brands spanning across over 16 strategically located stores in Melbourne, Sydney, and Brisbane. We are seeking a dynamic Marketing Specialist to lead and execute our brand and growth strategies across a national network of vibrant, culturally rich restaurant locations.

Location: Melbourne Head Office

Position Type: Full-Time

Annual Salary: $75,000 - $85,000 + Superannuation

Key Responsibilities:

l Develop and implement comprehensive marketing campaigns (digital and traditional) to drive customer engagement, brand awareness, and sales across all stores.

l Manage social media accounts (WeChat, Instagram, Facebook, Xiaohongshu) and content creation aligned with brand tone and target audience.

l Conduct market research and competitor analysis to identify consumer trends, pricing strategies, and promotional opportunities.

l Plan and execute seasonal promotions, new store launches, and loyalty campaigns in collaboration with internal teams and external vendors.

l Coordinate with graphic designers, photographers, and advertising agencies to deliver creative assets and marketing collateral.

l Analyse marketing performance metrics (ROI, engagement, foot traffic) and prepare regular reports for senior management.

l Assist in developing partnerships with influencers, food delivery platforms, local events, and community outreach initiatives.

l Ensure all marketing materials and campaigns comply with brand guidelines and relevant advertising standards.

Requirements:

l Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.

l At least 2 years of experience in a marketing or communications role, preferably in hospitality, retail, or FMCG.

l Solid understanding of digital marketing platforms and analytics tools (e.g., Meta Business Suite, Google Analytics, Mailchimp).

l Bilingual proficiency in English and Mandarin Chinese is highly desirable.

l Strong communication, project management, and teamwork skills.

l Knowledge of food and hospitality trends, especially within the Asian dining market, is a plus.

What We Offer:

l Stable full-time employment with growth opportunities.

l Vibrant and supportive work culture.

l Exposure to national-scale marketing operations within a multicultural brand.

Application Start Date:16/05/2025

End Date: 16/06/2025