About Us:

Pinnacle 7 delivers high-quality, fully customized sportswear for clubs, schools, and retailers across Australia. We take pride in our fast delivery, low MOQs, and commitment to comfort and performance using advanced fabrics. Trusted by professionals and backed by Australian-based communication and management, we are growing fast—and we’re looking for a talented Marketing Specialist to join our team.

Key Responsibilities:

• Develop and execute digital marketing campaigns across platforms such as Instagram, Facebook, Xiaohongshu, and WeChat, integrating paid ads, email marketing, and organic content to maximize reach and engagement.

• Conduct in-depth market research and analysis to identify potential customer segments and formulate tailored marketing strategies that align with business objectives.

• Analyze customer behavior and target demographics, using insights to craft precise digital strategies and optimize brand positioning.

• Manage and grow the company’s online presence, maintaining brand consistency across social media and digital channels while exploring innovative ways to increase brand visibility and customer interaction.

• Coordinate high-quality content creation, including visuals, blog posts, and newsletters, to support marketing campaigns and enhance audience engagement.

• Lead and support both online and offline promotional initiatives, including trade shows, exhibitions, and pop-up events, ensuring alignment with brand messaging and target markets.

• Prepare feasibility study reports and performance analytics, evaluate campaign effectiveness, and recommend strategic adjustments to improve ROI and customer acquisition.

• Collaborate closely with design and sales teams to develop integrated marketing plans, ensuring consistent messaging and support for product launches and seasonal promotions.

• Drive business growth by exploring new markets and developing untapped opportunities, applying creative and data-driven approaches to expand customer base and increase sales.

• Support commercial operations, including setting and tracking marketing KPIs, and mentoring junior staff to foster a high-performing marketing team.

Requirements:

• Bachelor’s degree or higher.

• Minimum 3 years of experience in a marketing or digital communications role.

• Demonstrated ability to plan and execute successful marketing campaigns.

• Experience in sports brand promotion or campaign management is highly regarded.

• Excellent verbal and written communication skills.

• Ability to work independently and manage multiple priorities.

• Fluency in English with bilingual proficiency is an advantage.

• Creative thinking and the ability to generate innovative ideas for business expansion.