We’re seeking a strategic and data-driven Marketing Specialist to lead brand marketing initiatives for our game titles. In this role, you will focus on understanding player behavior and market trends to shape long-term brand positioning and communication strategies.

Type: On-Site

Responsibilities:

Conduct user research and player persona analysis to guide brand strategy;

Develop and execute strategic campaigns that resonate with target audiences across platforms;

Translate user insights into creative briefs, messaging, and marketing content;

Collaborate with content, video, and UA teams to ensure cohesive messaging;

Track brand performance metrics and adjust campaigns accordingly.

Requirements:

2+years of marketing experience in gaming OR entertainment industry;

Strong skills in audience research, positioning, and narrative development;

Familiarity with both Western and Eastern gaming cultures and communities;

Excellent communication and collaboration skills;

Bonus: Chinese, Japanese, Korean is a plus.