A long-established leader in the educational resources sector, this organisation has supported teachers and educators across Australia and New Zealand for over six decades. As part of a forward-thinking transformation, the business is entering a new phase of strategic growth and innovation. To help shape the next chapter, they are seeking an experienced General Manager – Marketing to lead and inspire a talented team during a key leadership parental leave cover.

Key Responsibilities

• Lead a cross-functional marketing team, including two Marketing Managers and various specialists.
• Deliver integrated marketing strategies across paid, owned, and earned media channels.
• Align marketing efforts with broader business goals in collaboration with the CMO and leadership team.
• Champion a deep understanding of customer needs across early childhood and school education segments.
• Drive end-to-end campaign development, from concept to execution, with measurable ROI.
• Collaborate with Sales, Category Management, and Digital teams to deliver compelling, customer-first campaigns.
• Oversee the creation of marketing content—emails, digital assets, social media, and print collateral.
• Lead content marketing strategies to grow qualified leads in a cost-effective manner.
• Monitor and optimise marketing performance using tools like Google Analytics and Salesforce.
• Manage and report on the marketing budget with efficiency and accuracy.
• Mentor team members to foster development and high performance.
• Encourage innovation and creativity to keep campaigns fresh and engaging.

Desired Skills and Attributes

• 8+ years in senior marketing roles, ideally in B2B, SaaS, education, or e-commerce environments.
• Demonstrated success leading high-performing marketing teams.
• Strong digital marketing and campaign management experience.
• Proficiency with Google Ads, Facebook Ads, and platforms like Klaviyo.
• Advanced capability with digital analytics and performance tracking tools.
• Exceptional communication and content creation abilities.
• Customer-centric mindset with a deep understanding of audience motivations.
• Proven leadership, delegation, and project management skills.
• Strategic thinker with a high level of initiative and accountability.

Why Join?

This is an opportunity to make a genuine impact in a purpose-driven organisation that supports educators and their communities. You’ll step into a critical leadership role within a dynamic and supportive team during an exciting period of business growth. The culture is collaborative, the work is meaningful, and the hybrid model offers flexibility to support work-life balance. If you’re a strategic marketer with a passion for education and leadership, this role offers the chance to create lasting value—both for your career and the customers you serve.

Apply now and one of the White Bay team will reach out to you very soon.

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