Australian Institute of Professionals is a leading educational institution dedicated to providing high-quality education and fostering a supportive learning environment for students from all over the world. With a reputation for academic excellence and an inclusive campus culture, we aim to empower students with the skills and knowledge needed to succeed in their chosen careers.

Role Overview:

As a Marketing officer, you will play a crucial role in promoting our institution and attracting prospective students and agents from South East Asian market. Working closely with the Marketing and Admissions team, you will develop and implement effective marketing strategies tailored to each country's unique cultural context. Your expertise in international student recruitment, from both on and offshore locations, will be essential to our success in diversifying our student body and enriching our campus community.

Key Responsibilities:

Collaborate with the Marketing team to create targeted marketing campaigns to attract students from South East Asia particularly India, Sri Lanka, Nepal, Vietnam, Thailand, and the Philippines.

Develop and maintain strong relationships with key stakeholders, including educational agencies, schools, and community organizations in the target countries.

Participate in recruitment events, education fairs, and other promotional activities to showcase the institute's programs and opportunities.

Analyse market trends and student demographics to identify opportunities for growth and improvement in the recruitment process.

Provide excellent customer service and support to prospective students throughout the application and enrolment process.

Utilize digital marketing channels, social media, and other platforms to engage with potential students and increase brand awareness.

Monitor and evaluate the effectiveness of marketing initiatives and make data-driven recommendations for continuous improvement.

Requirements:

Bachelor's degree in marketing, Business, or a related field.

Proven experience in international student recruitment, specifically from Vietnam, Thailand, and the Philippines.

Strong understanding of the cultural nuances and preferences in the target countries.

Excellent communication and relationship-building skills.

Proficiency in digital marketing strategies and social media platforms.

Ability to work independently and as part of a team in a fast-paced environment.

Willingness to travel for recruitment events and promotional activities.