Digital Marketing Manager - Global Retailer

Our client, a truly global retailer highly recognised in their sector, is seeking an experienced Digital Marketing Manager to transform their Owned Channels marketing strategy with a key focus on social media, email and app.

What You’ll Be Doing:

Create transformation strategies for all owned channels including social media, email and app

Develop and execute in-depth social, email and app content planning ensuring alignment with business goals

Build loyalty through storytelling to educate and recruit customers

Develop mid and long term framework to generate reach focusing on Instagram and TikTok

Content creation targeted to Australia market

Email and app content brief creation

Identify and develop new opportunities to increase brand awareness, loyalty and engagement

C-suite level stakeholder management

Ensure cross functional alignment between marketing, PR, eCommerce, store operations and merchandising teams

Manage global relationships continuously improving, innovating and setting new global standards

Manage 2 direct reports

What we are looking for:

Minimum 4 + years experience in social media, email and app marketing or similar

Demonstrated experience leading transformation of social media strategies and establishing frameworks

Experience in driving customer segmentation and personalisation across owned channels

Experience of working in a cross-cultural environment is desirable

Ability to project manage and collaborate with multiple stakeholders across multiple regions

Advanced knowledge of social media and email marketing platforms eg Instagram, TikTok, Little Red Book, Adobe Campaign, Salesforce and Klaviyo

Deep understanding of social trends and consumer behaviour

Internal and external stakeholder management, with focus on process optimisation

Exceptional brand and product storytelling with creative flair

Strong copywriting and written and verbal communication skills