About Us

The Port Adelaide Football Club.

Formed as a sporting social club for the young men and women of the district in 1870, Port Adelaide has grown to be one of the nation’s most successful professional sporting organisations. Its connection to ‘the Port’ and the people it represents for more than 150 years remains true to its purpose and identity.

Our record of success is unparalleled – 4 Champions of Australia titles, 36 SANFL Premierships, 1 AFL Premiership. Today we compete in three elite competitions, the Australian Football League (AFL), the Australian Football League Women’s (AFLW) the local South Australian National Football League (SANFL) as a foundation club of the local league.

Port Adelaide is the only genuine community football club from outside of Victoria to earn entry to the national competition, in its own right.

Port Adelaide lives to the charter to compete and win in the biggest competition in the land, representing its community with pride and passion. We are proud of all that has been achieved since 1870, and as always, bold in our ambition for the future as the Port Adelaide Football Club continues to evolve and thrive.

The Opportunity

You'll leverage your proven marketing expertise across these critical pillars:

Premium Revenue Generation – Drive our corporate hospitality and coterie programs that connect businesses with one of Australia's most iconic sporting brands

Database Strategy & Execution – Transform our marketing communications using industry-leading platforms and sophisticated segmentation

Education Pathway Marketing – Build the next generation of sports administrators with our Port Adelaide Academy of Sport tertiary education program

Venue Activation & Growth – Establish The Precinct at Alberton as a premier destination

What You'll Lead

Corporate Hospitality & Premium Experiences

Spearhead integrated marketing campaigns for our premium hospitality & experiences portfolio

Collaborate with commercial stakeholders to develop compelling offers that drive revenue

Create multi-channel content strategies that showcase exclusive experiences

Analyse performance data and implement optimisation strategies to exceed targets

Database & Email Marketing Strategy

Take ownership of our Salesforce Marketing Cloud implementation

Build customer journeys that convert casual fans to loyal members

Implement advanced segmentation and personalisation strategies

Drive continuous improvement through comprehensive testing programs

Elevate our approach to database growth and engagement metrics

Port Adelaide Academy of Sport Marketing

Develop sophisticated lead generation campaigns for our tertiary education program

Execute conversion-focused nurture strategies throughout the enrolment funnel

Apply B2B and B2C marketing approaches to reach diverse target audiences

Measure and optimise campaign performance against enrolment KPIs

The Precinct at Alberton Marketing

Create innovative campaigns to position our venue in a competitive market

Develop content strategies that showcase our unique offering

Build integrated promotional calendars around key events and seasons

Drive foot traffic and revenue through targeted digital marketing initiatives

Who We're Looking For

We're seeking a strategic thinker who connects individual initiatives to our broader business objectives, with the ability to see beyond the immediate tactics. You’re ruthlessly focused on solutions and find practical ways forward through complex challenges with a "how can we make this work" mindset. As a cultural contributor, you'll embody our values while positively shaping our club environment.

Your Credentials

4-5 years of marketing experience with demonstrated success in campaign development and execution

Proven track record in revenue-generating marketing initiatives

Proficiency with Meta Business Suite, including campaign setup, audience targeting, and performance optimisation

Advanced capabilities in digital analytics platforms (Google Analytics, Data Studio) and attribution modelling

Experience optimising paid digital campaigns across search, social, and display channels

Experience managing substantial marketing budgets across multiple channels

Advanced skills in marketing analytics and performance optimisation

Strong working knowledge of CRM platforms and email marketing systems

Experience with Salesforce Marketing Cloud (desirable)

Bachelor’s degree in marketing, communications, business, or other related field

A Valid Working with Children Check or ability to get one and a commitment to maintaining child safe environments

Why This Role Matters

This position sits at the intersection of brand, revenue, and fan engagement for one of Australia's most iconic sporting clubs. Your marketing expertise will directly contribute to the club's on-field performance by:

Driving hospitality revenue that supports our football department resources

Growing our passionate supporter base that creates an unrivalled match day experience and home ground advantage

Strengthening corporate partnerships that enable continuous club improvement

Contributing to the club's financial strength, allowing investment in player recruitment and retention

Every campaign you run translates directly to our ability to compete at the highest level, creating a meaningful connection between your work and our on-field success.

The Port Adelaide Difference

Working at Port Adelaide offers unique benefits you won't find elsewhere:

Team Environment: Work in an elite high-performing team at our Alberton headquarters

Brand Association: Build your professional profile through association with one of Australia's most iconic sporting clubs

Community Impact: Our deep connections to the Port Adelaide community and wider South Australian market create meaningful work that resonates beyond business objectives

Professional Development: Opportunities to access AFL industry programs and Port Adelaide's leadership development initiatives

Exclusive Benefits: Exclusive access to club partner discounts and staff ticket allocations

Working Relationships

Direct report to Marketing Manager with visibility to senior leadership

Collaborative partnerships across Consumer, Commercial, Events and Digital teams

External engagement with agencies, AFL, and industry partners

This role requires flexibility during the AFL season, including weekend work for home games and special events.

Applications for this position will close on 4pm on Sunday 18th May 2025.

To apply for this position, please submit an application addressing the above requirements a including a cover letter with a detailed curriculum vitae addressed to Matthew Wald.

The Port Adelaide Football Club recognises our roles in promoting inclusiveness and diversity, while positively affirming the value of all diversity groups throughout our community. We encourage applications from people with Aboriginal and/or Torres Strait Islander backgrounds, who have caring responsibilities, from culturally diverse backgrounds, LGBTQIA+ and people with a disability. If you require any adjustments throughout the recruitment process, please reach out to our People Team at [email protected] .

We want to ensure our recruitment process is equitable for all. We’ll happily make any reasonable adjustments where required.