Driven by an ambitious transformation agenda, the organisation is set to expand across multiple sectors. This newly created role is pivotal in delivering data-driven insights and analysis to optimise marketing performance across brand, customer, digital, and B2B channels, empowering the team to achieve key Customer and Group OKRs.

You will drive business growth by enhancing marketing performance through data analysis, strategic support, and actionable insights. Your responsibilities include developing comprehensive reports, identifying high-value customer segments, and boosting campaign ROI by building models such as media mix, channel attribution, and incrementality studies to support targeted marketing strategies.

To succeed in this role, you will need 7+ years of experience in marketing analytics, with expertise in attribution models, customer segmentation, and modern measurement techniques. Proficiency in analytics and visualisation tools, along with strong marketing knowledge, is essential. Desirable skills include machine learning, data science tools (R/Python), and experience with marketing automation platforms (Salesforce, Adobe, HubSpot). A degree in marketing or a related field is also required.

This is a unique opportunity to join a high-growth, transforming business where you can make a meaningful impact and grow alongside the organisation. A customer-centric mindset, combined with a strong focus on performance and accountability, is key to success in this role.